So how might one of our Woosata participating companies interact with IMEX?

I mean, the first thing they do is to secure their booth, right? Sometimes they come directly to us.

Sometimes they go directly to Wasada.

As you know, Wasada has a great, very large presence this year at CL Paris, which we're super excited about.

So the first step is to secure their booth, whether that's coming through us and we pass them on to Wasada or going directly to Wasada.

Once the booth is secured, they're kind of passed on to the operations team, which is myself and my colleagues.

So from there, we work with them directly to make sure that, you know, they have everything they need for their booth.

What's something that really makes companies stand out?