Anuga Food Fair
3
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Search complete. 3 mentions across 3 episodes found for "Anuga Food Fair".
Oct 15, 2026
Stacey KravitzGUEST
So that would be an area.
Stacey KravitzGUEST
Last year, a few of us went to Anuga, which was in Cologne, Germany, which is 11 halls of, you know, product.
Stacey KravitzGUEST
You can't get through it in the four days.
Stacey KravitzGUEST
You get lost in there.
Andrew CoxGUEST
Just a really big show with lots of customers.
Andrew CoxGUEST
Obviously, in the next 12 months we've got Anuga, which is a big show in, uh, Europe.
Andrew CoxGUEST
But at the same time we're supporting IFE in London, UK market's growing for beef and for lamb.
Andrew CoxGUEST
And essentially we go where exporters ask us to go to build the pavilion.
TiffanyHOST
But for a company who's listening to this episode wondering about trade shows, trade shows really are such a critical part of the marketing mix.
TiffanyHOST
So much so that we actually recently decided to have a WUSADA representative at every legacy trade show, what we deem... those big, really big cross-category trade shows like Anuga in Germany or Cool Food in Dubai.
TiffanyHOST
So a small or medium-sized business might be thinking, you know, I'm not really big enough for a trade show.
TiffanyHOST
Like that's for the big players.