SIAL Paris

I mean, I'm sure farmers were using more tech than I thought before, but now it's really like hyper and to see it.

Well, anyway, let's jump into Seattle now and why you were at Seattle and what were you hoping to discover there? Like what were you expecting or what weren't you expecting, you know?

Um, so I guess on a professional level, I've really wanted to get to a European food show now for a couple of years.

This was my first time going to see all Paris.

But yeah, it was so much bigger than I was expecting.

Yeah.

So the way I want to describe it for the listeners, because I've been to Seattle a few times now, I feel like Fancy Food Show is like the biggest U.S. show.

And it has it has, you know, like areas of international spaces where there is quite a few companies and it is pretty large.

But she's, yeah, she's disappeared.

But let's crack on here from some of those who were at Seattle, arguably the biggest food and drink show in the world, which took place in Paris last week.

On our previous episode, we heard from Jono Eckley, AHDB's International Trade Development Director.

Well, another of our big hitters when it comes to exports, specifically dairy

exports, is Lucy Randolph.

As well as talking about Seattle, Lucy told us what's happened with a recent inward mission.

two markets we brought in.

We brought in Asia, which is one of our big growth markets.

Now we're taking you from the planning stage straight onto the show floor.

Addie recently attended Seattle Paris with Wusata, and today I'm turning the tables and interviewing Addie about what she saw, what stood out at the show, and what businesses can learn from one of the biggest food innovation and trade events in the world.

Whether you're thinking about exhibiting internationally for the first time, or just curious about what happens inside a Wusata pavilion, we're sharing a few observations and some practical takeaways from the show.

Well, welcome back, Addy.

You recently attended Seattle Paris with Renata, and you were visiting the USADA Pavilion and checking things out over there for us.

So welcome back.

For anyone who hasn't been to Seattle, can you kind of paint a picture of what the show is like?

Yeah, definitely.

He will also open the Canada Pavilion at the Salon International de L'alimentation, or SIAL, and support the many Canadian exporters exhibiting in the Canadian Pavilion.

SIAL Paris is one of the largest food and beverage trade shows in the world and is recognized for driving innovation and global trends in food processing.

A failure by the United States and Iran to agree within weeks on a UN-backed plan for moving fertilizer through the Strait of Hormuz could cause a food security crisis in parts of Asia and Africa.

The United Nations set up a task force in March to facilitate passage of fertilizers through the strait.

Yeah, definitely.

And I think that's kind of the same with the trade show that we'll talk a lot about today, which is Seattle Paris.

Also massive, really brings in people from all over Europe because there's suppliers there from every continent, I guess, except Antarctica.

Yeah.

And then with people like Woosata, right, who are coming to the trade show to exhibit.

Exactly.

So following up on that, I guess, how would an individual company expect to interact with you? Say, for example, we have Seattle coming up.

This will come out at the beginning of October where we're getting ready to go to a major trade show, Seattle, Paris.