Why Your “Bad” Habits Might Be Good for You with Amanda Natividad — Part 2

What if your “bad” habits aren’t actually problems you need to fix? What if you can use them to make work and life easier? In Part 2 of their conversation, Rebecca speaks with Amanda Natividad, marketing leader at SparkToro and co-author of the forthcoming book *Zero Click Marketing*. Amanda grew her Twitter audience from 700 to more than 100,000 followers in just one year. Her career has also taken her from culinary school to startup growth. Amanda explains how she builds her schedule around the way she works best. Her firm 4 p.m. cutoff pushes her to complete important work during her most productive hours. It also keeps work from taking over her evening and causing burnout. She and Rebecca discuss how simple changes to your environment can make family routines easier and reduce daily stress. The main idea is simple: If a pattern keeps emerging, the way to use it to your advantage isn’t always a matter of willpower or discipline. Sometimes, you just need to make small changes to find a system that works with your habits instead of against them. If work follows you into the evening, email feels endless, or work and family compete for your attention, this episode offers practical ways to protect your focus, reduce overwhelm, and get important work done with less stress. **What You’ll Learn** - Why a firm end to your workday can improve focus and protect your personal time - How to schedule your most important work during your peak energy hours - How to use micromoments to manage email and other small tasks - How simple changes to your home can make family routines easier - Why any habit can ultimately work for you, even if it looks like a “bad” habit at first glance **Timestamps** - 00:00 — Why Amanda ends high-focus work at 4 p.m. - 06:59 — Leading a small marketing team with fewer meetings - 13:40 — Arranging your home to make mornings easier - 16:45 — How to build habits that match your natural energy **Connect with Amanda** Website: https://amandanat.com/ LinkedIn: https://www.linkedin.com/in/amandanat Instagram: https://www.instagram.com/amandanat X: https://x.com/amandanat Substack: https://amandanat.substack.com/ Youtube: https://www.youtube.com/channel/UCyahFqV3r\_6eMYR8gZ6LDqw For more insight on making the most out of the small moments in your day, follow Rebecca and the Time Billionaires Podcast on LinkedIn. And if you liked the show, subscribe to follow it. ### Chapters - (00:00:00) - Stop fighting the motion, replace habits - (00:00:45) - Setting an end-of-day work deadline - (00:03:57) - Introducing Amanda Natividad - (00:04:59) - Building a personal brand without shortcuts - (00:06:32) - Running a lean, high-output team at SparkToro - (00:08:32) - Following curiosity: culinary school and career pivots - (00:10:24) - Aligning energy with life seasons - (00:11:05) - Organizing your home around real habits, not norms - (00:11:55) - Toothbrushes downstairs: designing for family rhythm - (00:14:29) - Night owl tendencies vs. parenting reality - (00:15:52) - Replacing habits instead of fighting them - (00:16:44) - Intentional media consumption in a distracted age - (00:17:43) - Closing thoughts and appreciation