How To Keep Building A Company When Your Idea Is Too Early For The Industry, Luis Oscar Ramírez

So yeah, I'm Luis, as you say, founder, CEO.

I started Mawari in 2017 here in Shibuya, in Japan.

Now we're in Harajuku, but our first office was like maybe five minutes away from here.

So we like to stay here because part of what we want to show is that this is from Shibuya to the world, this new breed of startups in Japan.

So what my world does, okay, so we, Takeo and I, Takeo is my co-founder, started as any other XR entrepreneur with the vision that the world is not flat, so obviously the internet shouldn't be flat either, right? But okay, so we started with, okay, so media will be in 3D and it will be highly immersive and interactive, so So where do we go here? So back in 2016, and I and another partner called Shu, we brought Mutec Digital Arts Festival to Japan.

And that was slightly after Oculus was fought by Facebook then.

And there was this one of the first waves of investment into XR, like the big ones.

So all artists of Mutex were starting to experiment with VR, but it was when it was still with the cord and all that.

So that's when we were like, okay, so there's something here.

First, we need to cut the cord, be free roaming.

And second is like, Without good content, without an experience that is not going to change your life, people are never going to jump into this media.

So how do we go about it? So that's when the idea of Mawari was born.

With the objective really, the mission has been always the same.

How to disseminate and accelerate delivery and creation of content for XR in the end.

So we started with an SDK.

Everybody knew.

The technology that we created is cloud rendering and streaming, which it has a very different pipeline than the traditional rendering pipeline of game engines, etc., etc., So the SDK was only us knew how to use it.

XR developers didn't monetize at the time and are not really monetizing just yet.

So there's no market fit in the end.

So we went from that to, okay, so what if we wrap the SDK into a full platform? And that's when we came up with, okay, so the first name that we call it is the malware network is an experience delivery network.

But then, yeah, when we were with investors, they were always challenging.

So, okay, so how are you going to compete with data centers and with Google, Amazon, et cetera, et cetera? There's no way.

And in the end, yeah, we went deep and looking into working with telcos that helped us a lot to understand that, okay, so that...

Doing remote rendering is really the low latency is non-tradable, even if you do magical tricks on the rendering pipeline.

So it's non-negotiable.

So yeah, I'm Luis, as you say, founder, CEO.

I started Mawari in 2017 here in Shibuya, in Japan.

Now we're in Harajuku, but our first office was like maybe five minutes away from here.

So we like to stay here because part of what we want to show is that this is from Shibuya to the world, this new breed of startups in Japan.

So what my world does, okay, so we, Takeo and I, Takeo is my co-founder, started as any other XR entrepreneur with the vision that the world is not flat, so obviously the internet shouldn't be flat either, right? But okay, so we started with, okay, so media will be in 3D and it will be highly immersive and interactive, so So where do we go here? So back in 2016, and I and another partner called Shu, we brought Mutec Digital Arts Festival to Japan.

And that was slightly after Oculus was fought by Facebook then.

And there was this one of the first waves of investment into XR, like the big ones.

So all artists of Mutex were starting to experiment with VR, but it was when it was still with the cord and all that.

So that's when we were like, okay, so there's something here.

First, we need to cut the cord, be free roaming.

And second is like, Without good content, without an experience that is not going to change your life, people are never going to jump into this media.

So how do we go about it? So that's when the idea of Mawari was born.

With the objective really, the mission has been always the same.

How to disseminate and accelerate delivery and creation of content for XR in the end.

So we started with an SDK.

Everybody knew.

The technology that we created is cloud rendering and streaming, which it has a very different pipeline than the traditional rendering pipeline of game engines, etc., etc., So the SDK was only us knew how to use it.

XR developers didn't monetize at the time and are not really monetizing just yet.

So there's no market fit in the end.

So we went from that to, okay, so what if we wrap the SDK into a full platform? And that's when we came up with, okay, so the first name that we call it is the malware network is an experience delivery network.

But then, yeah, when we were with investors, they were always challenging.

So, okay, so how are you going to compete with data centers and with Google, Amazon, et cetera, et cetera? There's no way.

And in the end, yeah, we went deep and looking into working with telcos that helped us a lot to understand that, okay, so that...

Doing remote rendering is really the low latency is non-tradable, even if you do magical tricks on the rendering pipeline.

So it's non-negotiable.