Jul 30, 2026 · 55 min · 16 segments
Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise. In this episode…
Joseph ChoiHost
Patrick Stuart-ConstantGuestPablo SánchezGuestIt's a slightly different skill set for building those products, making them better.
um then within non-gaming apps we're pretty generalist we probably won't do too many social networks per se at least not for the moment because the monetization is slightly different you really need to get to a big scale on each individual one for it to be meaningful uh but yeah honestly you know we've got a bunch of utility apps.
Is there a thesis for how you buy these apps and why you buy certain apps? And I assume because you have a growth machine.
So we look at the market, the market structure, what seems to be the general willingness to pay in that market, how fast it's growing.
And so there's sort of that top-down, but we also have a bottom-up approach where we run ads for apps which don't yet exist or that we're looking at buying.
And if the ads perform well, and we've built quite a big benchmark and they're very standardized ads so that the data is as comparable as possible.
And then obviously, you know, just like looking into the data of the app itself, you know, the classic things, the ARP, the retention, any of their own marketing data, if they've run any.
My dream is sort of one day to be able to buy an app without even like knowing what the app does.
It's a slightly different skill set for building those products, making them better.
um then within non-gaming apps we're pretty generalist we probably won't do too many social networks per se at least not for the moment because the monetization is slightly different you really need to get to a big scale on each individual one for it to be meaningful uh but yeah honestly you know we've got a bunch of utility apps.
Is there a thesis for how you buy these apps and why you buy certain apps? And I assume because you have a growth machine.
So we look at the market, the market structure, what seems to be the general willingness to pay in that market, how fast it's growing.
And so there's sort of that top-down, but we also have a bottom-up approach where we run ads for apps which don't yet exist or that we're looking at buying.
And if the ads perform well, and we've built quite a big benchmark and they're very standardized ads so that the data is as comparable as possible.
And then obviously, you know, just like looking into the data of the app itself, you know, the classic things, the ARP, the retention, any of their own marketing data, if they've run any.
My dream is sort of one day to be able to buy an app without even like knowing what the app does.
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