So is that right? Is that like the thesis?

Our thesis and our thesis has been since we started trying to automate as much as possible how an app operator functions.

By using AI a lot, we've sort of also developed some new theses about what is a good idea to automate and what isn't a good idea to automate and where you actually need humans to do it.

And so one of the things that we're very British on, for example, having a lot of human creativity in coming up with the ad ideas.

Not with building the ad, not using real actors.

The ad is fully AI, but the idea usually comes from a human input.

And so it's about building this system where we have AI agents working with humans who are in the loop and each doing what they're best at.

Have you seen any AI out there that helps with the taste part, helps you find, here's the signals out there that we should be testing?