767: Listeners Share Their Scariest Entrepreneurial Moments · The Side Hustle Show · Radar

Platform, Algorithm, and Legislative Risk5:10 – 9:35

5:10

So it wasn't even that Jacob's own website got hit.

5:13

It's that his clients got hit.

5:16

And even if you're diversified among several clients, a downturn in the industry can still sweep you up in it.

5:22

So make sure to check out that full episode with Jacob next week on The Side Hustle Show.

5:26

Hit that follow button.

5:27

Make sure you'll get it there.

5:29

And because he's sharing his profitable affiliate marketing strategy for YouTube.

5:34

not going after the next viral hit, but stacking up in-demand videos targeting specific keywords people are looking for.

5:41

And then we also talk about the inherent platform risk of going all in on YouTube and his response to that.

5:47

But in business, as in life, the only constant is change.

5:51

And that's only accelerated when you're working online.

5:53

Jacob's story is one I can relate to because I felt like pain and anxiety of a similar Google slap on actually my very first day of full-time self-employment.

6:05

I was 25 years old.

6:07

I had just turned in the keys to my company car and I was going to go all in on my online affiliate marketing business, this comparison shopping site for shoes.

6:15

I thought I had beaten the system.

6:17

I had visions of the margaritas on the beach, a four-hour workweek lifestyle and And this, of all days, is when Google decides, look, you know, I know we've had a good run, but you can no longer advertise with us.

6:29

It's like, well, you don't go through the seven stages of anger and denial.

6:33

And like, there's the open questioning of like, you never had a problem with this.

6:37

Why now? Why today? And eventually...

6:41

I mean, it was a super stressful summer.

6:42

I probably still had hair at that point, but maybe this was the point where it started to go.

6:47

And it came back after we made some changes to the landing pages for these shoe comparisons.

6:52

It came back after a few months.

6:53

So not only had the 80% of the traffic and revenue evaporated, in my case, with the ad account being shut down, now I was faced with having to make additional capital investments in improving the landing pages to try to Again, with no guarantee to try and get back into their good graces and say, okay, now we're good to go.

7:13

So we did all that.

Platform, Algorithm, and Legislative Risk5:10 – 9:35

5:10

So it wasn't even that Jacob's own website got hit.

5:13

It's that his clients got hit.

5:16

And even if you're diversified among several clients, a downturn in the industry can still sweep you up in it.

5:22

So make sure to check out that full episode with Jacob next week on The Side Hustle Show.

5:26

Hit that follow button.

5:27

Make sure you'll get it there.

5:29

And because he's sharing his profitable affiliate marketing strategy for YouTube.

5:34

not going after the next viral hit, but stacking up in-demand videos targeting specific keywords people are looking for.

5:41

And then we also talk about the inherent platform risk of going all in on YouTube and his response to that.

5:47

But in business, as in life, the only constant is change.

5:51

And that's only accelerated when you're working online.

5:53

Jacob's story is one I can relate to because I felt like pain and anxiety of a similar Google slap on actually my very first day of full-time self-employment.

6:05

I was 25 years old.

6:07

I had just turned in the keys to my company car and I was going to go all in on my online affiliate marketing business, this comparison shopping site for shoes.

6:15

I thought I had beaten the system.

6:17

I had visions of the margaritas on the beach, a four-hour workweek lifestyle and And this, of all days, is when Google decides, look, you know, I know we've had a good run, but you can no longer advertise with us.

6:29

It's like, well, you don't go through the seven stages of anger and denial.

6:33

And like, there's the open questioning of like, you never had a problem with this.

6:37

Why now? Why today? And eventually...

6:41

I mean, it was a super stressful summer.

6:42

I probably still had hair at that point, but maybe this was the point where it started to go.

6:47

And it came back after we made some changes to the landing pages for these shoe comparisons.

6:52

It came back after a few months.

6:53

So not only had the 80% of the traffic and revenue evaporated, in my case, with the ad account being shut down, now I was faced with having to make additional capital investments in improving the landing pages to try to Again, with no guarantee to try and get back into their good graces and say, okay, now we're good to go.

7:13

So we did all that.