#108 Why Your Holiday Ads Aren't Converting (Fix This First)

Well, Paid ads, if you don't do them, it's very hard to drive traffic to your website without the paid ads.

It's very hard to get your brand out there without them.

Paid ads, I find, you always have to look at it in conjunction with your other media.

So you're renting that traffic because you're buying it.

And then once you get those people on your site, then if you get them to sign up to your newsletter, then you actually own the data.

So it's a way to get them to come and then for you to continue your relationship with them.

So in the first episode, we talked about optimizing the website.

In the second episode, we talked about email and SMS.

And now in the third one, we're going to bring all these people through paid ads.

So it's like you're paying to get these people to your site, but you have to absolutely have part one and part two locked in so that you can, I mean, so that your money doesn't go in the drain, basically.

And we all know that during the holiday season, the prices go up for all paid ads because there's a lot of competition.

Everybody's paying for it.

So what can we do today? so that we have optimized everything for November instead of paying millions, thousands of dollars.

If they're small businesses, they don't have millions to spend

on their ads.

Yeah, well, unfortunately, you will have to pay more during that period.

So you have to take that into account.

But what you can do now, there's a few things you can do, obviously, to minimize maybe the amount that you're spending.

which would be, first of all, to test to know what's working.

So to start now, September, October, to be testing, so that way you know what kind of creative is working, what people are actually clicking on, what kind of assets work best for your brand.

So that way you don't waste money during that period where it's very expensive with ads that are not converting.

So that's one way.

Another way is to, you know, what they call like warming up your audiences.

So being able to, um, once you start, you know, you're, you're starting your paid ads and people are interacting with your business, they're interacting with your website, they're interacting with your videos.

So that's creating audiences that you can then reuse those audiences to retarget.