The Places We'll Go Marketing Show
Aug 28, 2026 · 48 min · 14 segments
What really makes a customer loyal? Is it points, discounts and loyalty programmes or something much deeper? In this episode, we sit down with Simon Jamieson, Managing Director of Marketing Lounge…
Simon JamiesonGuest
Ritchie MehtaHostMark EvansHost
What I love is the fact that you guys specialise in the realm of customer loyalty.
And he used to talk about this idea of when the internet age comes, this idea of one-to-one connection is with a brand and the human behind the brand is starting to disappear.
And he used to talk about our job is to give customers a happy heart and a happy wallet.
It just made me think, actually, yeah, in this age where we're more promiscuous, in this age where What are you
In this age when we are, you know, we're brand promiscuous and, you know, job promiscuous in some ways and maybe promiscuous in other ways.
The idea of trying to engineer a relationship with someone and make the most of it just really appealed to me.
And it's something that I've always felt passionate about and something that I feel it's almost a mission for me to try and help build those relationships for brands and people, in essence.
But I know it goes a bit deep for you because when you talk about mission, I'd love you to talk about creating positive emotions, where that comes from, what it means, how you live it.
What I love is the fact that you guys specialise in the realm of customer loyalty.
And he used to talk about this idea of when the internet age comes, this idea of one-to-one connection is with a brand and the human behind the brand is starting to disappear.
And he used to talk about our job is to give customers a happy heart and a happy wallet.
It just made me think, actually, yeah, in this age where we're more promiscuous, in this age where What are you
In this age when we are, you know, we're brand promiscuous and, you know, job promiscuous in some ways and maybe promiscuous in other ways.
The idea of trying to engineer a relationship with someone and make the most of it just really appealed to me.
And it's something that I've always felt passionate about and something that I feel it's almost a mission for me to try and help build those relationships for brands and people, in essence.
But I know it goes a bit deep for you because when you talk about mission, I'd love you to talk about creating positive emotions, where that comes from, what it means, how you live it.
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