Dragons' Den

Yeah.

And, um, and they had this in-house competition called Dragon's Den.

In the UK, Shark Tank-

Yeah

... is Dragon's Den, right?

Yeah.

It's a similar kind of thing, and it was run by the Peter Jones and the CEO of this company called Asda, Walmart.

Now, I have a bit of knowledge about trading cards just because I find it quite a fascinating area.

And to go back to your baseball card, um, chat there, Georgie, um, there's the, uh, Dr- um, Shark Tank star, Kevin O'Leary, which Shark Tank is the US version of Dragons' Den, and he has an investment collective called Secure Collectibles where they're basically snapping up very rare cards for a lot of money.

So it was a baseball card that went earlier in the summer that sold for $11 million.

Uh, dollars.

I take you behind the curtain into one of our Business Icons event where I am with Piers Linney.

Piers is a former dragon from Dragon's Den, one of the most successful entrepreneurs in the UK, and a pioneer in AI.

People said to me, "People like you don't become lawyers.

You know, you didn't go to the right school.

We've got all these different sizes, and they've- they've gotta make themselves known and build that brand.

I know that you took the...

How- how did you come to find yourselves, after all of that, getting yourself onto Dragon's Den? How did that come about?

So you don't kinda get yourself, they kinda come and find you.

And for the ...

Obviously, we'll all be familiar with Dragons' Den and Duncan Bannatyne and those other people that, that offer their expertise for a certain amount of equity in the business.

That's just what you're talking about there, isn't it?

Exactly that.

Um, And I applaud you really for, you know, for making that decision for her to ultimately to protect her.

And I'm curious to, from that lived experience, and I know from having spoken to many women and not just in the dementia world, example either in lots of different contexts which we'll come on to talk about shortly but even in things like financial abuse situations in neurodivergent overspending situations like there's so many examples I can think of where this is so relevant and I'm curious to know On that day that you walked through Dragon's Den's doors and you were pitching to them this business that ultimately was created from your lived experience, what was that moment like for you to go into that room with this business pitch in front of the Dragons and say, this is what happened to me, this is what I've created? Tell us about that.

Yeah.

It was by far and away the greatest challenge that I faced in life, in this business in general.

quite an experience.

Imagine.

It's one of my, you know, it's one of my favorite programs to watch with my eldest actually, because he's doing a GCSE qualification, which is all around creative media and they have to actually do their own Dragon's Den pitch at the end of it.

So we've been watching it quite a lot recently.