Why is it such a tricky problem to crack this? You mentioned about short term and so on, but what's your perspective on why it's a problem?

I think there's a...

I think the world has changed.

Let's talk about it.

The world has changed over the last 30 years and longer.

The brands used to interact with customers in a very different way.

And, you know, there was a front face to a lot of the brands.

But if you were going to give your younger self some advice about your career, what advice would you give your younger