How to Build a Brand People Love | Sarah Holt on Marketing, Leadership & AI

The point is, right, this stuff doesn't happen by chance, as we know.

And it's, you know, it's a competitive environment.

Indeed, the UK is going through its own trials and tribulations.

So, I mean, what would you attribute some of the success of Centre Parcs to? I know brand and the like, but perhaps a little bit of the magic sauce in some of those core areas that you think people can learn from?

Yeah, I mean, look, the real secret to Centre Parc's success is it's just got an amazing product, a product which is almost impossible to copy in the same way.

It's got things like the subtropical swimming paradise, which is weatherproof in Britain.

That's amazing.

Like, boom, a place you can go with guaranteed... ability for your kids to swim it's also got amazing woods and we always go in an area of natural beauty and then we rewild that wood so we have an army of foresters who bring it to life in new ways so we're actually the biggest rewilder of woods outside of the woodland trust in the uk We operate and run 40,000 hectares of beautiful woodland, and we turn them into amazing, amazing places that we look after with great care.

Then you layer into that, there's the lodge formula, which has been designed with families in mind.

So families spend more time together in those lodges, just the way it's been designed.

It's been designed with family togetherness right at the heart.

So they have a brilliant experience together.

And then you layer in our people.

Centre Parcs has the best colleagues I have ever worked with.

I mean, I knew this when I used to go visit Centre Parcs.

They really do go the extra mile and that's reflective in our amazing service scores.

And the whole thing together is this amazing formula where you go and people and guests have told us in Insight, they feel like they are stepping into this unique bubble as they go up that drive.

And all of this has been created so that guests can get into that bubble with their family group or whoever they're with and not necessarily feel like they're in the same world anymore.

It really is a place like no other where you can be guaranteed to have an amazing family time.

And when you put that together with it's probably only an hour and a half away from home.

Yeah.

It's catnip for guests.

Okay.

Can't never guess.

Brilliant.