
Sarah Holt
Chief Marketing Officer at Center Parcs UK & Ireland (since 2025), previously Group Sales & Marketing Director at Merlin Entertainments and Digital Marketing Director at LEGO.
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Sep 14, 2026
How to Build a Brand People Love | Sarah Holt on Marketing, Leadership & AI
10:00
10:10

Sarah HoltGUEST
And I had some working hypotheses that I was going to be validated effectively, some thoughts.

Sarah HoltGUEST
So one of the things I was trying to get my head around was, why do they have such incredible mps what is it that they do so spending time on the villages was perhaps the biggest win for me so i literally worked the front line in windfell um i sat on the leisure desk for the whole day i saw how how people would literally in peak and that first easter spend anything on on any leisure activity those types of guests and then i worked in off-peak in other villages and saw that that was a different guest mix type.
20 MINS LATER
M
30:48Mark EvansHOST
Tell us a little bit about what aspect, what you get from that, what you give to that.