The $100M Coach: How Joel Mercado Built A 7-Figure Business & Coached 100+ Entrepreneurs

💼 Grow Your Business w/ GoHighLevel? Get Your FREE 30-Day Trial NOW: https://www.gohighlevel.com/passionate/?fp\_ref=omar-elattar-productions39 ✅ Want To Be Interviewed On This Podcast? → https://forms.gle/vS5X5cPdV1i2nMo79 In this episode, we sit down with Joel Mercado, an NLP practitioner, hypnotherapist, and business coach who has helped 100+ contractors generate over $100M in revenue. Joel opens up about growing up with a paranoid schizophrenic father, becoming homeless at 16, having a gun put to his head at 17, and spending his 20s drinking heavily to numb the pain. He breaks down how hypnotherapy helped him forgive his father after 13 years of estrangement, how he nearly lost his home and had his cars repossessed multiple times, and how his wife almost left him before he finally hit his real turning point. He also shares the mindset tools, frameworks, and coaching methods that helped him go from rock bottom to helping other business owners build multi-million dollar companies. 💬 What We Cover: \- Growing up with a paranoid schizophrenic father: abuse, paranoia, and multiple personalities \- Not seeing his father for 13 years, and how hypnotherapy finally healed it \- Becoming homeless at 16 after dropping out of high school \- Moving to Arizona at 20, too shy to even order pizza over the phone \- Making $200K a year in his 20s, and spending every dollar of it \- A gun put to his head at 17 during an armed robbery \- A hidden drinking problem that lasted from age 16 through his 30s \- Nearly losing his home, having cars repossessed, and hitting rock bottom \- Working from a hospital bed on morphine after ulcerative colitis \- His wife almost leaving him: his real turning point \- The AVR sales framework and the MAVEN coaching methodology \- Why 19 of 21 one-on-one clients hit seven figures last year \- Why your subconscious processes self-deprecating jokes as literal truth \- Losing 30 pounds and going fully sober for the first time since age 16 \- Face everything and rise vs. fear everything and run Follow Us: 📲 Omar's IG: https://www.instagram.com/omar\_therockstar/ 📲 The Passionate Few's IG: https://www.instagram.com/passion/ 📲 Joel's IG: https://www.instagram.com/joelmercadoofficial/ 🎧 Listen on Spotify: 🎧 Listen on Apple Podcasts: Timestamps: 00:00 - Intro & Welcome 00:34 - Growing Up With a Paranoid Schizophrenic Father 02:10 - 13 Years of Estrangement From His Father 03:21 - His Mother's Belief in Him & His Brother's Influence 04:34 - Moving to Arizona at 20 05:12 - Cold-Calling From a Dirt-Floor Trailer to Sell Gym Memberships 06:05 - Becoming Homeless at 16 08:17 - The Tony Robbins Seminar That Changed Everything 09:08 - Selling $30K Solar Systems Door-to-Door on 100% Commission 11:02 - The AVR Sales Framework: Acknowledge, Validate, Reverse 15:45 - Why Most People Don't Believe in Themselves 17:35 - 19 of 21 One-on-One Clients Hit Seven Figures Last Year 18:31 - Why Business Strategy Alone Isn't Enough 19:50 - The MAVEN Framework 23:39 - A Hidden Drinking Problem That Lasted Decades 26:35 - His Wife of 17 Years as His Emotional Anchor 27:38 - Finding His Business Mentor 31:20 - Making $200K in His 20s and Spending Every Dollar 31:59 - Building the Painting Business From Scratch on Ramen Noodles 34:46 - Suicidal Thoughts at Rock Bottom 35:05 - How Hypnotherapy Helped Him Heal 36:28 - Healing His Relationship With His Father 40:12 - What NLP Actually Is and How It Works 43:37 - Your Subconscious Can't Take a Joke 50:41 - His Wife Almost Leaving Him 52:17 - Working From a Hospital Bed on Morphine 54:02 - Nearly Losing His Home to Foreclosure 55:23 - A Gun to His Head at 17 56:35 - His Real Rock Bottom 1:00:15 - Losing 30 Pounds and Going Fully Sober 1:15:17 - The Power of Journaling to Find Clarity 1:17:14 - Face Everything and Rise vs. Fear Everything and Run 1:18:16 - The Bison and the Storm Analogy 1:21:34 - First Things First: Rapid-Fire Round 1:23:12 - Legacy: One Plus One Equals Three 1:24:23 - The 1% Better Every Day Philosophy 1:27:01 - Final Words & Closing