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Joel Mercado

Joel Mercado

Co-owner of The Painting Company San Diego and contractor business coach (Contractor Excellence) who overcame homelessness to build a $12M/yr painting business.

Sep 29, 2026

Contractor Secrets

Contractor Secrets

The Mindset Holding You Back | Contractor Secrets (Ft. Joel Mercado)

Sep 29 · 29m

Tanner Mullen
Tanner MullenHOST
1:39
So, guys, Joel, without further ado, take it away, brother.
Joel Mercado
Joel MercadoGUEST
1:42
Thank you, brother.
Joel Mercado
Joel MercadoGUEST
1:43
First and foremost, I just want to say thank you to Tanner, Ike, Guys, if you guys have not met Tanner yet, you got to make sure you make that happen.
Joel Mercado
Joel MercadoGUEST
1:51
And the reason why I say that is when we first locked in and met each other a few years back, it was like instant.
Joel Mercado
Joel MercadoGUEST
1:57
It was just that feeling, that love, the energy.
Joel Mercado
Joel MercadoGUEST
2:00
And thank you so much for what you do for the community.
Joel Mercado
Joel MercadoGUEST
2:02
Thank you so much for what you do for the trade.

17 MINS LATER

Tanner Mullen
Tanner MullenHOST
18:52
man
The Passionate Few

The Passionate Few

The $100M Coach: How Joel Mercado Built A 7-Figure Business & Coached 100+ Entrepreneurs

Sep 21 · 1h 27m

Omar Elattar
Omar ElattarHOST
18:45
100%.
Joel Mercado
Joel MercadoGUEST
18:46
It always stems from the individual that's leading the business.
Joel Mercado
Joel MercadoGUEST
18:50
Right.
Joel Mercado
Joel MercadoGUEST
18:50
So that's the one thing that I can see differently.
Joel Mercado
Joel MercadoGUEST
18:53
And of course, like I saw that in my business, I struggled for years.
Joel Mercado
Joel MercadoGUEST
18:57
Right.
Joel Mercado
Joel MercadoGUEST
18:57
And one of my mentors, he was obviously just showing me the business.

18 MINS LATER

Omar Elattar
Omar ElattarHOST
36:41
sorry, dad.
The Rich Somers Report

The Rich Somers Report

How He Went From Homeless To Making $12M/yr Painting Houses

Aug 22 · 1h 2m

Rich Somers
Rich SomersHOST
28:37
Talk to me about your your sales process.
Joel Mercado
Joel MercadoGUEST
28:40
Yeah.
Joel Mercado
Joel MercadoGUEST
28:41
Sales process is important.
Joel Mercado
Joel MercadoGUEST
28:42
Right.
Joel Mercado
Joel MercadoGUEST
28:42
It starts with the phone call.
Joel Mercado
Joel MercadoGUEST
28:43
So we train our office very thoroughly.
Joel Mercado
Joel MercadoGUEST
28:47
It's all about the customer.

15 MINS LATER

Rich Somers
Rich SomersHOST
43:48
But if you're ready to move forward now, we can do it for this price.

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