Benjamin Hardy

But there's another book I'm going to recommend for every business owner called Who Not How.

It's called Who, Not How, and it's written by, I have my notes right here somewhere, Dan Sullivan and Benjamin Hardy.

Okay.

And I love that book because it's a great place to figure out how to exit that front line because it basically, most business owners are like, I have a problem.

If you have listened already to The Promise, that episode that I did, I referenced The Gap and the Gain.

I reference that book all the time, Dan Sullivan and Benjamin Hardy.

But Ryan called this out explicitly for all of us, and he said, "While you're building towards your strike number, even if you're only at 20% of your strike number, that's not I'm 80% sure.

That means I'm 20% closer." And he's like, "That's real measurable progress from zero." And he said, "We have to be focused on the gain in every one of these buckets, or we'll quit before we get there." Because our strike number isn't the dream number, it's the floor.

And going back to what I mentioned a couple minutes ago, proximity is power.

I've been able to put myself around people such as Benjamin Hardy.

I met him a couple years ago, you know, when I was in Toronto, just in passing.

And now, you know, it's scaling.com, right? Now I've got a different model for how I scale, and the premise is who not how.

Bump it up.

So the book's written by Dr. Benjamin Hardy, who co-wrote Who Not How and 10X is Better Than 2X or Greater, whatever it's called, with Dan Sullivan.

This one, I think, is all him.

And the beginning of the book is about Mr.

But they built the habit of measuring themselves against the ideal that kept moving further away the closer they got to it.

The other author, Benjamin Hardy, the psychologist, connects the observation to a real research on stress, motivation, and long-term well-being.

And the case they built together is hard to argue with.

It's this, how you measure your progress.

Is that's what hit me for that moment was.

Shout out Dr. Benjamin Hardy.

Yeah, yeah.

I'm going to read your book soon.

Something that when you think about is still creating pain now.

Benjamin Hardy talks about the past trauma, like trauma is anything that you still see happened to you instead of for you.

What in your life are you still telling yourself shouldn't have happened? And whenever we fight against what happened, we always lose because it did happen.

So when you tell yourself it shouldn't have happened, you are creating unnecessary suffering.

And these books are the books that really changed my life.

10X is easier than 2X and Be Your Future Self Now, which are by, they're both by Dr. Benjamin Hardy.

10X is easier than 2X is all about bigger thinking and how it's actually easier to implement a larger vision than a smaller vision.

And then be your future self now is all about in every decision you make, are you doing what your future self would do or are you doing what your past self would do? And getting into that mindset of what does that future version of me do? And I'm just doing that right now in whatever that looks like.