Jun 8, 2026 · 31 min · 14 segments
Edutainment and Advertainment. Is there any difference between them, and if so how? We hear from Daniel Knowlton in this week’s episode about the values of this strategy for small and large businesses…
Melanie BoylanHostUm, the merging of diff- all these different words.
When did you get started in marketing, Dan?
I, I actually did a business management with marketing degree at the University of Brighton.
Brilliant.
And have you always enjoyed marketing? [laughs] That's a, that's a telling question.
[laughs]
It's one of those kind of accidentally falling into it and then getting an interest by doing stuff that actually started working.
[laughs]
It was kind of accidentally falling into it and then seeing, get- getting some traction originally on Twitter, and it's quite exciting when you learn how to do something, do it, and see some results coming through, and that kind of got me hooked.
And that was probably, like, 10 years ago that I really started to get an interest.
[laughs]
Um, the merging of diff- all these different words.
When did you get started in marketing, Dan?
I, I actually did a business management with marketing degree at the University of Brighton.
Brilliant.
And have you always enjoyed marketing? [laughs] That's a, that's a telling question.
[laughs]
It's one of those kind of accidentally falling into it and then getting an interest by doing stuff that actually started working.
[laughs]
It was kind of accidentally falling into it and then seeing, get- getting some traction originally on Twitter, and it's quite exciting when you learn how to do something, do it, and see some results coming through, and that kind of got me hooked.
And that was probably, like, 10 years ago that I really started to get an interest.
[laughs]
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