Why Great Employees Leave Insurance Agencies (It’s Not Just the Money)

Thanks.

So CultureStoke is a joint venture that my business partner, Marty Im, started and then we became co-founders and the company really started to take off.

And it really centers around this idea that you're going to have a culture in your workplace, whether you're intentional about it or not, whether you let it, whether you design it with intention or whether you just let it develop organically.

And it really, we really center around helping leaders and the organization answer this question.

Does how we work matter? Because you alluded to it that like you can be successful and, With a with a toxic, you know, or poor culture, I really try to hesitate to say bad or good because those are value judgments.

And that's the thing about culture is that it's like it's just the one that you want to build.

And did you build it with intention or did you let it just fester or develop organically? And.

I don't think that people answer that because if the answer is no, how we work doesn't really matter to me, then culture is going to be, for all intents and purposes, unimportant to you because that's really your culture.

You know, I'm a big Simon Sinek fan.

He has his start with why and then he has the golden circle of how and what.

And I really think that that how is the culture.

Like how we get things done and how we we I have a model that I wrote about in the book, which is like how we treat each other, how we treat those that are external, how we view and solve problems and how we communicate and really distills it down to empowering people.

to build the culture that they want because at the end of it all, like at its most fundamental level, your culture is just the determiner of acceptable and unacceptable behavior in the workplace.

And that behavior is what we can craft and what we can be intentional about how we show up Uh, if we are so culture soak really came out of a desire to make the world a better place for, you know, for one, but with a fervent belief that we can make work an additive component to people's lives, that we can make, um, you know, we can make a place where people can become their best self, for lack of a better word, because they work for these workplaces, not in spite of it.

And to remind organizations that they because we spend so much time in the workplace, I will fall short of saying that there's a moral responsibility, but I do believe that workplaces do or should want to be more of a contributor to the overall well-being of their people than just a paycheck.

And so that's really like the long and short of how CultureStoke got born.

And it has been just the most incredible journey.

I love it.

And I mean, that is so cute.

You said, I mean, when you take out our time sleeping, we're spending... at least the same amount, if not more of our time and day in this work environment than even maybe with our families that we're coming home to in the evenings, for example, there.

And so that's where we're spending a lot of lives, just like having a good mattress, a good place to sleep.

So you spend a third of your life sleeping, which probably have a great culture where we're working, uh, and you know, that we can thrive and we like that environment as well.

Um, I think the, you know, uh, I want to say it's like a myth or, um, uh, stereotype, but like the, you know, commonly like, Oh, Hey, work, I works, uh, Mondays.

Like, I don't, I don't want to be in and around.

Like that's how most of us perceive it.