Jul 20, 2026 · 1 hr 16 min · 13 segments
Is AI actually intelligent, or just a very good mirror of us? Jennifer Hong, fractional CMO and writer behind the Substack Natural Intelligence, joins Dan Korus for a conversation that moves fast…
Jennifer HongGuest
Dan KorusHost
And Jennifer is one of those people where whenever you read or interact with anything of hers, you learn more.

And I want to take us back to one of the first Substack pieces you ever wrote, which is a little over a year ago, if I'm not mistaken.

So it opens with a line that's a real plot twist, and it's that intelligence is no longer ours alone.

I actually wish artificial intelligence was not called artificial intelligence.

But if we set that aside and just say, you know, it's not going to get rebranded at this point in time, then yes, we have to share what we think intelligence looks like today.

If you want to talk about the arc of how it's moved over the last year, I think it's moved a lot, especially for people who are AI fluent.


It's a very small percentage of population that you can even consider quote unquote fluent.

But I would say that most of those people are now, it's less awe inspiring and it's more, where does it break? Let's actually try to make it break.

It's a lot of stress testing, a lot of people experimenting and publishing the results, which I think is good because I don't know that.

I know that AI companies are doing a lot of that research themselves, but it's not as if they roll out new models and say, here's your user guide and

And Jennifer is one of those people where whenever you read or interact with anything of hers, you learn more.

And I want to take us back to one of the first Substack pieces you ever wrote, which is a little over a year ago, if I'm not mistaken.

So it opens with a line that's a real plot twist, and it's that intelligence is no longer ours alone.

I actually wish artificial intelligence was not called artificial intelligence.

But if we set that aside and just say, you know, it's not going to get rebranded at this point in time, then yes, we have to share what we think intelligence looks like today.

If you want to talk about the arc of how it's moved over the last year, I think it's moved a lot, especially for people who are AI fluent.


It's a very small percentage of population that you can even consider quote unquote fluent.

But I would say that most of those people are now, it's less awe inspiring and it's more, where does it break? Let's actually try to make it break.

It's a lot of stress testing, a lot of people experimenting and publishing the results, which I think is good because I don't know that.

I know that AI companies are doing a lot of that research themselves, but it's not as if they roll out new models and say, here's your user guide and
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