AI adoption is outpacing organizational capability

So I think this topic of transformation is in the focus, and let's stay with that, and let's perhaps go to the beginning of it.

When you get into an organization, you need to find out where the actual problems lie.

Mm-hmm.

And, and you kind of need to diagnose it.

I mean, is it that there is a lack of knowledge, a lack of confidence, certain leadership disalignment, or whatever the type of problem or the conglomerate of problems may be? How do you find that out?

Yeah.

So it's, it's interesting, 'cause it varies across the organization.

So I have a framework that I've developed called AEIO, and that stands for, are they an organization that's avoiding AI? Are they experimenting? Are they integrating or are they orchestrating? And you can quickly see within an organization whether or not they are just dabbling or, on the other end, they're orchestrating AI as something that is gonna change across their entire organization.

And so it's really interesting to sort of diagnose these companies because if you look at it in terms of a, a histogram of, of where these companies are, I would say most are past the avoidance stage.

They understand that they need to be doing something.

I would say most of them are the, in the experimenting stage, trying to figure out how to experiment.

Many of the companies I'm working with are now also moving from experiment into integration, and there are very few that are at the orchestration level.

I think this is still very early on, where we need to understand what that orchestration, uh, looks like across organizations.

So that's how I think of it from a, a macro perspective, but then from a, an individual perspective and from a leadership perspective, it's sort of the same framework, and it's really interesting.

What I'm finding in particular with senior leadership is that if you look at senior leadership across, you know, in particular the media space, a lot of them feel like they're missing out on something, that they don't know AI very well, but I'm hearing this across basically all the senior leaders that I'm working with.

And so interesting, I had a conversation yesterday with, uh, three C-level executives at a major global media company, and I asked them each to rate themselves on their scale of, of AI understanding from one to five, and all them gave themselves a one.

So this is not a bad thing, it's just the reality is in a lot of instances, organizations think they should be further along than they really are, but we're just in inning one of this.

This is still really early on.