So w- what would you say does organizations hold back, and how would they be best advised to go from one grade to the next?

Yeah, I think, again, it's the same framework.

It's thinking about what are the activities across an organization, both at an individual level, at a functional level, and then an organizational level.

Take a look at your week and your cadence for your week and think about what are these little incremental changes that we can make to make what we're doing more efficient and better.

So for example, I spoke this morning with a chief revenue officer from a large broadcaster and talking about pricing.

Basically, pricing is something that they spend, I think he said something like two people spend 20 hours a week on pricing.

So within organizations, if you look at these opportunities for efficiency, we went through and we discussed, okay, where is that data being pulled from? Uh, how do you think you can make it more efficient? And then let's take a look at that, and then let's start to build a plan to make, again, that pricing discovery and that pricing exercise much more efficient.

If you now just break this down into something even more practical than you just outlined in terms of kind of a program, perhaps something you, you can do on a, uh, as a routine as the month progresses, is there something what you can recommend as you should do to yourself in order to get easily going into the rhythm we just talked about?