Inside Amazon's Growth Engine | Shawn Evans, Sales & Business Development, Slingwave

What does it really take to drive growth in today’s fragmented advertising landscape? In this episode of The Incremental Marketer, Paul Boruta sits down with Sean Evans, a revenue and partnerships leader with experience at Amazon, Microsoft, Yahoo, and beyond. Sean brings an inside look at how the ad tech and retail media ecosystems have evolved - and what brands, agencies, and SaaS companies need to understand as they navigate the next phase of growth. Sean shares insights on: \- The evolution of Amazon Ads and the broader retail media ecosystem \- Why Amazon Marketing Cloud is still underutilized by many brands and agencies \- The growing need for cross-channel measurement across Amazon, Walmart, Google, Meta, and beyond \- How brands should think about DSP, sponsored ads, incrementality, and budget allocation \- The role of strategic partnerships in scaling revenue and expanding platform adoption \- Why SaaS and ad tech companies need to stay focused as they grow from SMB to mid-market and enterprise From Amazon’s partner ecosystem to the future of retail media, Sean breaks down where the market is heading, where marketers are still struggling, and how better measurement can help teams make smarter decisions with their next marketing dollar. If you’re trying to better understand Amazon, retail media, partnerships, or how to turn fragmented data into smarter marketing decisions, then this episode is for you. CHAPTERS 00:00 Navigating the Ad Tech Landscape 02:47 Building Partnerships at Amazon 05:53 The Evolution of Amazon's Advertising Strategy 08:58 Understanding Amazon Marketing Cloud 11:56 Leveraging First-Party Data 14:38 DSP vs. Sponsored Ads 17:36 The Future of Retail Media 20:44 Cross-Channel Measurement Challenges 23:48 Advice for SaaS Companies 26:36 Final Thoughts and Future Outlook CONTACT SHAWN https://www.linkedin.com/in/shawnevans/