Jul 13, 2026 · 2 hr 15 min · 11 segments
We share the first CrossFit Bison member survey results and turn raw comments into a realistic plan for coaching, programming, and community. We talk candidly about what’s working, what needs to…
David SyversonHost
Sam RheeHostAshleyGuest
Liz TanzolaGuest
And Sam, I want you to ask, touch on this, right? We brought this up at one of our meetings.
We meet every month and we said, you know, we're constantly too nausea talking about, hey, what can we do better? What can we do to make the place better for everyone, for coaches, for members, for us, right? For new people, for older people.
Why do you think, from an owner perspective, why is it important for us to send out a survey to our members and give them an opportunity to show us, tell us what they want more of out of the gym?
We have our own ideas of what we think, how the gym is doing, how we need improvements on certain things or not.
People come up and talk all the time, but obviously not everyone feels the need to say something.
So when you brought up the idea of a survey, it was the most obvious best idea to really solicit the feedback of everyone at the gym without fear of repercussion or being singled out and to really let us know how we can make the gym better.
and your perspective on just managing and solving problems and trying to blend feelings with reality.
Because at the end of the day, that's what we have to do with these survey results.
We have to take people's feelings and thoughts and actually filter them into what's realistic and what's not.
When you saw some of these results, and we've had a lot of conversations about them, where does your head go just from a professional standpoint, but also someone that was at Bison before Bison was a thing?
Well, first, from like an HR perspective, right, like a lot of companies don't love to do surveys because you get an answer and you're expected to do something with that.
Right.
Like you can't just send out a survey and nothing changes.
So a lot of companies, yes, want to know, you know, where their pitfalls are, what they're doing.
Great.
But that also comes with immense responsibility to actually make changes.
So I think the interesting part for us in the small business, right, is that we want to know, like Sam said, we want to know what people are loving, what things can be changed, because we only know what we know.
So from our end, from like an HR, you know, perspective and seeing the business grow from day one, it's enlightening to see a lot of things.
You know, there are things that... we can change and we will make changes too, and we will improve on.
And Sam, I want you to ask, touch on this, right? We brought this up at one of our meetings.
We meet every month and we said, you know, we're constantly too nausea talking about, hey, what can we do better? What can we do to make the place better for everyone, for coaches, for members, for us, right? For new people, for older people.
Why do you think, from an owner perspective, why is it important for us to send out a survey to our members and give them an opportunity to show us, tell us what they want more of out of the gym?
We have our own ideas of what we think, how the gym is doing, how we need improvements on certain things or not.
People come up and talk all the time, but obviously not everyone feels the need to say something.
So when you brought up the idea of a survey, it was the most obvious best idea to really solicit the feedback of everyone at the gym without fear of repercussion or being singled out and to really let us know how we can make the gym better.
and your perspective on just managing and solving problems and trying to blend feelings with reality.
Because at the end of the day, that's what we have to do with these survey results.
We have to take people's feelings and thoughts and actually filter them into what's realistic and what's not.
When you saw some of these results, and we've had a lot of conversations about them, where does your head go just from a professional standpoint, but also someone that was at Bison before Bison was a thing?
Well, first, from like an HR perspective, right, like a lot of companies don't love to do surveys because you get an answer and you're expected to do something with that.
Right.
Like you can't just send out a survey and nothing changes.
So a lot of companies, yes, want to know, you know, where their pitfalls are, what they're doing.
Great.
But that also comes with immense responsibility to actually make changes.
So I think the interesting part for us in the small business, right, is that we want to know, like Sam said, we want to know what people are loving, what things can be changed, because we only know what we know.
So from our end, from like an HR, you know, perspective and seeing the business grow from day one, it's enlightening to see a lot of things.
You know, there are things that... we can change and we will make changes too, and we will improve on.
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