Ep 215: How Leaders Make Ideas Stick (with Emma Kuhl Pitts)

So I know with Pulsepark, one of the things you talk about is a gap between what's consumed and what's remembered.

And so can you talk a little bit about that? And you s- said earlier it's, it's just remembering even what you've consumed.

And, and as a speaker, you know, it's always... it's interesting because people will remember some of your stories.

The funny thing is oftentimes they don't remember why you told the story.

They just remember [laughs] the story.

Yeah.

And so you want people to remember so that you're impacting them.

So talk about that gap if you would.

Yeah.

So, uh, when I first started Pulsepark, David, there...

You know, the thing about creativity, the thing about the arts, the thing about content when you're writing your keynote, there's a lot of subjectivity that comes into it, and I wanted a guide for our team and for speakers that we coach and events that we create to say, "Hey, what, what's a guide in the quote unquote 'rules' that we need to follow?" And what we saw in the market is that attention and viral things were really the things since the early 2000s when the internet came around is that, hey, attention grabs a moment, but memory grabs a lifetime.

So if I were to ask you, hey, if I were to set two products in front of you, maybe two soda brands in front of you, and I were to ask you which one do you prefer, you probably don't have to think about it.

You just know instinctively I'm gonna choose Coke or I'm gonna choose Pepsi, right? You're not making a conscious decision.

And so what we know is that past the age of five years old, most of our decision-making is unconscious.

Our unconscious brains have access to about... to store about 11 acres of information around it.

Our conscious brains have access to about two.

And so what we do at Full Spark is we have a methodology called Instinct.

It's the science of what feels right.

It's how we create the summit.

Lori and I work through it all year long together.

It's six key ingredients, and it's all based on neuroscience so that it's memory formation, because memory is where your instinct come froms, comes from.

We want the GLN to be the instinctual choice when it comes to developing a leadership culture.

And many, uh, like many of our other brands, like Panda Express and Chick-fil-A and Home Depot that they, that we work for, they wanna be the instinctual choice, right? And so, um, that's really how we develop the summit, and what we developed at Full Spark is this Instinct methodology.

So that's what we, that's what we walk through.