Emma Kuhl Pitts
CEO of PullSpark, an award-winning creative agency named to the Inc. 5000, and founder of _nstinct™, an AI-powered communications framework.
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APPEARANCES
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PODCASTS
Jul 29, 2026
Emma Kuhl PittsGUEST
There's six components, and this really, David, you've got a lot of people that listen to this podcast that write keynotes and also write content.
Emma Kuhl PittsGUEST
We also use this formula for how you should outline your keynote or content, so they can be applied there, too, but it's six ingredients.
Emma Kuhl PittsGUEST
And the first one is what we call our creative thread, and a creative thread is a subconscious one-liner that you want the audience to walk away with.
Emma Kuhl PittsGUEST
So for example, it's always an I statement combined with an emotion and a state of being.
Emma Kuhl PittsGUEST
Another way to explain a creative thread is if we think about the, the brand Dove, okay? So it's a...
6 MINS LATER
David AshcraftHOST
Um, and so describe a little bit more that creative thread or what you even talk about when you're talking about creativity and being creative.