Sep 25, 2026 · 44 min · 10 segments
Welcome to The GEO Show, the briefing on Generative Engine Optimization and AI visibility. Brought to you by GEOforge. In this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge…
... um, the premise was I started out working with a few clients where using GeoForge, amazing.
The struggle I then had was producing the imagery and the social posts to go with it, and it became a bit of a chore.
Well, I'm, I'm not making the announcement officially here, but my ex-business partner, Andy, who is the creative director of lots of the biggest agencies in the UK, he is going to be joining my business, so I think I probably did just make that announcement.
Anyway, he's, he's gonna be rejoining the company, and o- one, one of the things he's always said is brand, get the brand right, get it consistent.
And one of the things I've really struggled with in, and I see in AI slop all the time, is it doesn't look consistent, or it's cobbled together, or it, it's got...
I think still, as good as the models have gotten, you can, you can still, there's a scent, an indistinguishable scent of AI that's always there.
So the point being, I wanted a tool that would give me non-AI imagery, but still on brand, and have consistency, and then be able to u- be able to use in socials.
... to do that, I, I, I said, "Can I have a vector studa- studio image?" Now, if people are listening and they don't necessarily know how vectors work, it's a bit like puzzle pieces.
... um, the premise was I started out working with a few clients where using GeoForge, amazing.
The struggle I then had was producing the imagery and the social posts to go with it, and it became a bit of a chore.
Well, I'm, I'm not making the announcement officially here, but my ex-business partner, Andy, who is the creative director of lots of the biggest agencies in the UK, he is going to be joining my business, so I think I probably did just make that announcement.
Anyway, he's, he's gonna be rejoining the company, and o- one, one of the things he's always said is brand, get the brand right, get it consistent.
And one of the things I've really struggled with in, and I see in AI slop all the time, is it doesn't look consistent, or it's cobbled together, or it, it's got...
I think still, as good as the models have gotten, you can, you can still, there's a scent, an indistinguishable scent of AI that's always there.
So the point being, I wanted a tool that would give me non-AI imagery, but still on brand, and have consistency, and then be able to u- be able to use in socials.
... to do that, I, I, I said, "Can I have a vector studa- studio image?" Now, if people are listening and they don't necessarily know how vectors work, it's a bit like puzzle pieces.
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