Mm-hmm

... um, the premise was I started out working with a few clients where using GeoForge, amazing.

The struggle I then had was producing the imagery and the social posts to go with it, and it became a bit of a chore.

So I didn't want to really go into, you know, into Claude or whatever and say, "Right, just make me the images to go with it," because, yeah, it's okay, but I think, I think we know we would rather have non-AI generated content.

So I then said to myself, "Well, can I produce imagery which is not generated out of the LLMs, and potentially have an advantage by doing that?" And I think we know if anything's made on one of, any one of the AIs, it carries a synth ID or a, you know, an AI-

Mm-hmm

... to do that, I, I, I said, "Can I have a vector studa- studio image?" Now, if people are listening and they don't necessarily know how vectors work, it's a bit like puzzle pieces.

So you can design something, you would to- traditionally do it in InDesign, right? You would make your graphics and they would sit within your brand guidelines.