The Franchise Marketer Podcast
Sep 13, 2026 · 40 min · 10 segments
Jordan started a YouTube channel the same week he started his Jim's Mowing franchise. Thirteen videos later he is monetised, and when you search Jim's Mowing on YouTube his channel sits second, under…
Joel KleberHost
And I think this is where Franchisee Genie Con is so good because you can do that, whereas corporate accounts, they're very hesitant to do that.
And like in, you know, if I, if I was to do it with my position, I'd get a call from a franchisor straight away.
Yeah
Well, I've even noticed, um, some of the, the Jim's Mowing, the ones that have done really well were, um, a fellow that he runs all battery gear.
He said that-
...
he failed with Jim's previous.
I forget his name now.
George, that's right, George.
He even spoke to us at the training.
Um, but yeah, his was like, "I failed before, but I've come back."
Like I even saw that, that video got like 3,000, 4,000 views or something.
Or might even be more than that, but yeah.
And the problem here I have is like I know that's what I'm supposed to do, but you then get franchisors who see it and, um, they don't like it 'cause it's a negative or something.
Yeah.
But that's, and you know, I know for a fact I've done things like I failed in Jim's Mowing twice and come back, and that might get 20,000 views.
Whereas if I do, you know, Jim's Mowing franchisor review, like it nowhere near gets as much.
So unfortunately you've got to do that, but you need to educate people that that's the way it works, and sometimes it takes some time.
And, and piggybacking off that as well, like you guys might see that, um, other people, like big, fa- more famous people, they just, they will just do like a day in the life, and they will get...
And I think this is where Franchisee Genie Con is so good because you can do that, whereas corporate accounts, they're very hesitant to do that.
And like in, you know, if I, if I was to do it with my position, I'd get a call from a franchisor straight away.
Yeah
Well, I've even noticed, um, some of the, the Jim's Mowing, the ones that have done really well were, um, a fellow that he runs all battery gear.
He said that-
...
he failed with Jim's previous.
I forget his name now.
George, that's right, George.
He even spoke to us at the training.
Um, but yeah, his was like, "I failed before, but I've come back."
Like I even saw that, that video got like 3,000, 4,000 views or something.
Or might even be more than that, but yeah.
And the problem here I have is like I know that's what I'm supposed to do, but you then get franchisors who see it and, um, they don't like it 'cause it's a negative or something.
Yeah.
But that's, and you know, I know for a fact I've done things like I failed in Jim's Mowing twice and come back, and that might get 20,000 views.
Whereas if I do, you know, Jim's Mowing franchisor review, like it nowhere near gets as much.
So unfortunately you've got to do that, but you need to educate people that that's the way it works, and sometimes it takes some time.
And, and piggybacking off that as well, like you guys might see that, um, other people, like big, fa- more famous people, they just, they will just do like a day in the life, and they will get...
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