Creating Connection and Equity in the Creator Space with Yoli Ouiya

Making sustainable choices, building genuine trust through branding, and the power of community. \----- Welcome to episode 588 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yoli Ouiya from Food + Wellness Equity Collective.  ## Creating Connection and Equity in the Creator Space with Yoli Ouiya In this week's episode, Bjork is sitting down to chat with the "Queen of Green herself, Yoli Ouiya! Yoli breaks down what green living really means (hint: it's about how the products we use affect both our bodies *and* the planet) and shares practical tips for making smarter choices around food, home, and personal care. From there, the conversation shifts into the natural consumer-products space, where Yoli goes into validating a product idea, building trust through great branding, and the realities of bootstrapping versus chasing funding. You'll also hear Yoli open up about the Food and Wellness Equity Collective, the community she co-founded to give creators, especially those who often feel overlooked or isolated in this industry, a real sense of connection and support. If you're looking to build a brand and a community with real staying power, this episode will be right up your alley! ## Three episode takeaways: - **Green living starts with intention:** Yoli breaks down what it really means to evaluate the impact of the products we use (both on our bodies and on the planet) and offers practical ways to make more thoughtful choices around food, home, and personal care. - **Trust and branding matter as much as the product itself:** In the natural consumer-products space, Yoli shares how new founders can validate their ideas, build genuine trust through strong branding, and navigate the trade-offs between bootstrapping and outside funding. - **Community can be the missing piece:** Through the Food and Wellness Equity Collective, Yoli is creating retreats, workshops, and scholarships that give creators, especially those who often feel isolated, a real connection, support, and opportunity. **Resources:** - Food + Wellness Equity Collective - Food + Wellness Equity Collective Retreat - Yoli's Green Living - Airthings - Think Dirty - EWG - Newman's Own - Primal Kitchen - A Couple Cooks — Sonja and Alex Overhiser's blog! - UGMONK - Nom Nom Paleo - Follow Food + Wellness Equity on Instagram - Join the Food Blogger Pro Podcast Facebook Group ## Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [podcast@foodbloggerpro.com](mailto:podcast@foodbloggerpro.com). Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.