Mm-hmm.

It's, you know, one, two, three people who come together to produce this brand.

There is space, in my mind, for an incubator of sorts that brings together these two emerging platforms, so you have your brand and you have your creator.

And if a creator has a very niche audience relative to a product line that could evolve out of that, that is one space they could look at.

I think the biggest issue that I've seen in terms of that transition is when you go to the larger levels of raising, you're giving up more equity.

And there have been examples I've seen, early days, where people would completely lose all control of-

Mm-hmm.

And that's not something people have experienced in a while if they go to retreats or summits or something for content creators, because a lot of the content is 101 or 102 level.