Commanding the Crowd on Your Own Terms with Brady Holzmiller

Speaking of which, as I mentioned in the intro, I recently took a trip to Comerica Park in Detroit.

to go study the game presentation.

You might have seen on my Instagram, oh, Connor, what are you doing at a random Tuesday night baseball game in September between, let's face it, Tigers twins, two teams that, you know, maybe I know that AL isn't very good, but maybe not necessarily having the seasons they wanted.

And that was a really cool learning experience just to sit in the upper deck and think, immerse yourself in the game presentation.

And I want to start off by saying that I think Detroit's a great city.

It's a great sports city.

And Little Caesars Arena, Red Wings, Pistons, Ford Field with the Lions, it's all great venues.

And what I love is, and I know this is the same in Philadelphia as well as Kansas City with Arrowhead and Kauffman Stadium, having it all in that one block or two You know, it makes it really easy if it's, say, in April or maybe September, especially with the new season starting soon for hockey and the earlier start.

You could go see a Tigers game, you know, maybe go to Tin Roo for one of the bars and then catch a Red Wings or even a Pistons game, but...

Why I really went was, of course, to just go study the game presentation and check out what they do.

As I mentioned, it's always really cool to see other teams' shows.

And I think the thing, just looking at my chicken scratch, I'm sitting up there in the upper deck just taking notes.

Holistically, I think just between going to Comerica and as well as being at, like I mentioned in my last episode, the AUSL All-Star Cup, is that the trend right now in game presentation is, I would say, very high-energy, fan-centric shows that not only maximize the engagement, but they infuse situational awareness, number one, as well as a sense of humor.

and you have to be using your brain all the time and i think that was no more evident than to give you a few examples before the game after the national anthem boom on the scoreboard which is phenomenal by the way out in left field i know they um got a new scoreboard a few years ago it was my second time to the ballpark um And I had gone back in 2018.

So before, you know, I sort of even knew this game presentation was a thing for that matter.

But anyway, great scoreboard, great sound system.

They were showing highlights of the fans walking in.

It was Indian Heritage Night.

So you had some dancers out on the concourse.

Boom, that content's already up there.

So great speed, great thinking.

And then throughout the game, What really cracked me up, and this is what I mean when it comes to humor as well as pop culture.

So it was Bark in the Park, Dog Night, which I'll get into in a couple minutes.

But Foul Ball cut to a kid watching Bluey, the cartoon, on his iPad.

You have a close up of the toddler.

Speaking of which, as I mentioned in the intro, I recently took a trip to Comerica Park in Detroit.

to go study the game presentation.

You might have seen on my Instagram, oh, Connor, what are you doing at a random Tuesday night baseball game in September between, let's face it, Tigers twins, two teams that, you know, maybe I know that AL isn't very good, but maybe not necessarily having the seasons they wanted.

And that was a really cool learning experience just to sit in the upper deck and think, immerse yourself in the game presentation.

And I want to start off by saying that I think Detroit's a great city.

It's a great sports city.

And Little Caesars Arena, Red Wings, Pistons, Ford Field with the Lions, it's all great venues.

And what I love is, and I know this is the same in Philadelphia as well as Kansas City with Arrowhead and Kauffman Stadium, having it all in that one block or two You know, it makes it really easy if it's, say, in April or maybe September, especially with the new season starting soon for hockey and the earlier start.

You could go see a Tigers game, you know, maybe go to Tin Roo for one of the bars and then catch a Red Wings or even a Pistons game, but...

Why I really went was, of course, to just go study the game presentation and check out what they do.

As I mentioned, it's always really cool to see other teams' shows.

And I think the thing, just looking at my chicken scratch, I'm sitting up there in the upper deck just taking notes.

Holistically, I think just between going to Comerica and as well as being at, like I mentioned in my last episode, the AUSL All-Star Cup, is that the trend right now in game presentation is, I would say, very high-energy, fan-centric shows that not only maximize the engagement, but they infuse situational awareness, number one, as well as a sense of humor.

and you have to be using your brain all the time and i think that was no more evident than to give you a few examples before the game after the national anthem boom on the scoreboard which is phenomenal by the way out in left field i know they um got a new scoreboard a few years ago it was my second time to the ballpark um And I had gone back in 2018.

So before, you know, I sort of even knew this game presentation was a thing for that matter.

But anyway, great scoreboard, great sound system.

They were showing highlights of the fans walking in.

It was Indian Heritage Night.

So you had some dancers out on the concourse.

Boom, that content's already up there.

So great speed, great thinking.

And then throughout the game, What really cracked me up, and this is what I mean when it comes to humor as well as pop culture.

So it was Bark in the Park, Dog Night, which I'll get into in a couple minutes.

But Foul Ball cut to a kid watching Bluey, the cartoon, on his iPad.

You have a close up of the toddler.