Europe Is Not a Rescue Plan ft. Jamie Pearson

It feels more of like internal operational data, right? Production data, understanding how batches are created, when things deviate off them, how are they tracked? And it feels like we're moving closer into this sensor technology industry.

Is that part of the future that you think the industry will kind of morph into?

That's a crystal ball question.

What I see happening, I'll just tell you what I see happening right now.

For example, using a specific one, True Terpenes.

Every year, a True Terpene product is in $9 billion of cannabis products every year.

So when you think about that, before you start manufacturing your product, you're ordering, you've developed it, you know what flavor it's gonna be, you've ordered your terpenes, And it's probably about nine months before that product actually hits the shelf.

True Terpenes knows, you know, what flavor is coming.

In some cases, they're helping their clients decide whether they should go this way or that way.

Or if you're going to do an infused pre-roll, whatever your product is, the terpene is going to be the flavor and the effect.

So I think what companies are starting to do is they're recognizing companies like True Terpenes that have that tip of the spear data Because they see the trend nine months before the trend hits the shelf.

So that's different than if you're a Coca-Cola going off the GS1 data where you can see globally what's working and you can have data analysts that are sort of savant level figuring out what we ought to do to differentiate.

What we're having to do in cannabis is like we always do, we're having to get scrappy.

We can't just subscribe to the GS1 data.

We're having to go, hmm, who might have the trend data months in advance to help me decide if I should take this product in this direction or that direction.

Is this a U.S.? Is this European-based? I think

Shooterpians is operating in over 100 countries.

So this is global.

And I think the smart companies are figuring out who those players are that are the tip of the spear, that are seeing trends before they...

do.

I mean, it's the smart way to innovate and it's a smart way to develop products.

So on a, on a global level, I'm seeing, you know, the Mondelez's of the world sniffing around, the Mars is sniffing around.

They're trying to figure out, okay, if this schedule three thing hits or when legislation comes, do I need to be ready? Do I want to get into this industry? We already know big alcohol and big tobacco are in.

and they're hedging.

But I think if you're an operator out there and you're trying to figure out how to get ahead of the trend, you got to go to the people that have that tip of the spear knowledge.