
Jamie Pearson
Founder and CEO of The New Holland Group, a global cannabis consulting firm; former CEO of Bhang Inc. and NCIA board member.
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Sep 16, 2026
Europe Is Not a Rescue Plan ft. Jamie Pearson
7:26
7:36
7:44
7:50
8:00
19:23

Bryan FieldsHOST
For those who are unfamiliar, can you give them just a broad understanding of what EUGMP is?

Jamie PearsonGUEST
So we're really talking about the manufacturing level of the cannabis product.

Jamie PearsonGUEST
And effectively what good manufacturing practices is, is you go get certified.

Jamie PearsonGUEST
And it means that you've had inspectors come through your facility and your facility at the EU GMP level is producing pharmaceutical grade product.

Jamie PearsonGUEST
That means that you have Things like no seams in your wall for bacteria to get into.
11 MINS LATER

Bryan FieldsHOST
They all have different interests depending on where they are in their markets.