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Jamie Pearson

Jamie Pearson

Founder and CEO of The New Holland Group, a global cannabis consulting firm; former CEO of Bhang Inc. and NCIA board member.

Sep 16, 2026

7:26
For those who are unfamiliar, can you give them just a broad understanding of what EUGMP is?
7:30
So GMP, if we distill it down, means good manufacturing practices.
7:36
So we're really talking about the manufacturing level of the cannabis product.
7:41
EU GMP is just much, much stricter.
7:44
And effectively what good manufacturing practices is, is you go get certified.
7:50
And it means that you've had inspectors come through your facility and your facility at the EU GMP level is producing pharmaceutical grade product.
8:00
That means that you have Things like no seams in your wall for bacteria to get into.

11 MINS LATER

19:23
They all have different interests depending on where they are in their markets.

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