The Problem With Charging Per PT Visit

What if PT clinics stopped selling visits and started selling the outcome patients actually want? Dave Kittle breaks down his experiment with results-based PT packages, why therapists struggle to confidently present premium plans of care, and why $350 per visit may be the wrong thing to sell altogether. Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast \--- EPISODE BREAKDOWN \[00:00] — Why Physical Therapy Has to Evolve \[05:40] — Trends Change. PT Should Too. \[09:44] — Networking and Recruiting Differently \[18:41] — Reinventing the PT Business Model \[21:11] — Should We Rename Physical Therapy? \[25:50] — Marketing PT: Show, Don’t Tell \[29:56] — Inside Dave’s $175 Mailer Experiment \[31:17] — Stop Selling Visits. Sell Outcomes. \[33:50] — Why Results-Based Packages Are Hard to Sell \[35:43] — The PT Commodity Trap \[39:41] — What PT Can Learn From Higher Education \[44:41] — Should Therapists Handle the Sale? \[45:44] — Using AI to Coach PT Sales \[50:31] — Will AI Become the Salesperson? Would you rather sell: A) $350 per PT visit B) 12-visit package C) A complete program built around one specific patient outcome D) Something else entirely And if you picked C: How would you explain the price without making it feel like a sales pitch? \- Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 * * * Hosted on Acast. See acast.com/privacy for more information.