The Death of YouTube Views
Sep 3, 2026 · 29 min · 9 segments
Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 3, 2026 · 29 min · 9 segments
Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices
Samir ChaudryHost
Colin RosenblumHostSidPanelistConnorPanelistIt now counts as soon as the video starts playing, even if that's on the homepage, autoplay.
As soon as frame one hits, it counts as a view.
What was it before?
And in response to someone on Twitter who said that it was 30 seconds, he said, no, it's actually just some seconds.
And so people can't game what that view system is.
They don't tell you the specific number of seconds.
So I wonder if it was like a percentage of what the video was before.
Yeah, it's really interesting because this is obviously like this metric is the basis, right? of this economy.
It's the game, right? It is the basis of the economy in terms of like, this dictates your advertising rates.
It dictates also in terms of like ad sets, how much money you make through ad sets.
And depending on actually this size and scale, it dictates your ability to build other businesses.
So the premise that this is calculated on like a immediate first frame is really interesting.
Do you remember when Facebook launched video? And that was calculated like just so long as it started playing, it was a view.
People have a lot of criticism about Twitter or X and its viewership because of this same thing, that those feel inflated.
It now counts as soon as the video starts playing, even if that's on the homepage, autoplay.
As soon as frame one hits, it counts as a view.
What was it before?
And in response to someone on Twitter who said that it was 30 seconds, he said, no, it's actually just some seconds.
And so people can't game what that view system is.
They don't tell you the specific number of seconds.
So I wonder if it was like a percentage of what the video was before.
Yeah, it's really interesting because this is obviously like this metric is the basis, right? of this economy.
It's the game, right? It is the basis of the economy in terms of like, this dictates your advertising rates.
It dictates also in terms of like ad sets, how much money you make through ad sets.
And depending on actually this size and scale, it dictates your ability to build other businesses.
So the premise that this is calculated on like a immediate first frame is really interesting.
Do you remember when Facebook launched video? And that was calculated like just so long as it started playing, it was a view.
People have a lot of criticism about Twitter or X and its viewership because of this same thing, that those feel inflated.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
