What Every Cleaning Business Gets Wrong About Marketing
Jul 3, 2026 · 37 min · 11 segments
What separates the cleaning companies people remember from the ones they forget? In Part 2 of our conversation, Lisa Macqueen shares why branding, leadership, and marketing have become just as…
What separates the cleaning companies people remember from the ones they forget? In Part 2 of our conversation, Lisa Macqueen shares why branding, leadership, and marketing have become just as important as delivering a great cleaning service. Lisa explains how she intentionally positioned Clean Corp away from every other cleaning company in the market by changing the company's messaging, website, photography, and overall customer experience. She also shares lessons from business failures, building company culture, creating authentic content, and why she believes every business owner should embrace a media mindset. If Part 1 focused on building systems, Part 2 is about building a brand. ### In this episode: - Thinking like a media company - Standing out in a crowded industry - Building a memorable brand - Leadership and company culture - Learning from business failures - Authentic marketing and storytelling - Personal branding - Content creation that builds trust - Rapid-fire business advice No matter what stage your cleaning business is in, this episode will help you think differently about growth and long-term success. 👇 Connect with Lisa Macqueen LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmV1UW1TR1lOYUhvN3lCMWdIX2JWV0R1Y3hod3xBQ3Jtc0ttSG9NanNvX005a1hCRmlId1dIUGZhQzQ2eHd2cjdQU3EzUmVoXzM1NHRGMnRkY25mTEpGNlNXVThZamJEWXRzNUhZdXdvV3BDX2R1cFpOU2hieG1DcnpUX18zNks5R0sxbEpkTFJLTEtzNlRXRnhIdw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Flisamacqueen%2F&v=Z_vjQFzqs90 / lisamacqueen Clean Corp: https://www.cleancorp.com If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place. Start your 2-week free trial and get 20% off for 6 months here: https://go.getjobber.com/misael For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos Jobber: https://go.getjobber.com/misael 🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-aval... Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS...
What separates the cleaning companies people remember from the ones they forget? In Part 2 of our conversation, Lisa Macqueen shares why branding, leadership, and marketing have become just as…
