know

everything we've got it all at our disposal the thing is and here's the rub is it takes time but you know I've got just as much time in my day as what you guys do so let's start there with with with building a media empire a let's call it that because that's what I like to call it.

With building a media empire, you just start small and that's exactly what I did.

I just started by, as soon as social media kind of began, I started posting and like nobody paid any attention.

They were rubbish posts, like let's be honest, but I had a go and I think this is one of those things where people say, well, I don't have enough time or I don't know what to say or I'm embarrassed.

I don't want my competitors to see me.

Who cares? Who cares? My competitors see me day in, day out.

Then you get 20% off for the next six months.

How did those first three months look like and what did you notice that the business was missing?

The first three months was a big learning curve for me, obviously.

I'd come from international hotel sales and marketing and was working in a cleaning business of which I knew nothing, nothing about.

I literally had to learn how to market something that no one wakes up excited wanting to buy.

In fact, it's almost a grudge purchase.

buying a cleaning contract, right? Buying cleaning services.

People don't, you know, they don't care.

I'm sure that workflow even saved you guys a ton of money.