Why More Growth Can Make Your Business Worse - Ep34, Cameron Magee, CEO avad3

So for Europeans, the church market is, you wouldn't, you know, you would talk about cathedrals, you would talk about buildings like that over here, right? In America, churches are probably the biggest source of production and what goes on.

Do you want to give a bit of scale of what these are? Because they're full on shows and production value, aren't they?

Yeah, and there's some people that would debate like the philosophy of that and how far is too far on that and everything.

And what I would say is, you know, a church is hosting an event and a lot of our churches are having, you know, two services on Sunday.

Some of the larger churches have gone to a Saturday service.

Some people like to go on Saturday.

And so if you think about it, they're having at least 52 shows a year, 104 maybe.

156 maybe, where they're having an hour, hour and a half, you know, a live band.

Some of these bands, the volunteers, 10, 12 people, and that live band's doing a 30-minute set.

And then somebody's coming up and giving a keynote address, so to speak, like a TED Talk, you know, sermon.

And so, yeah, you know, 100 years ago, a church was a piano and an organ and just a really echoey room, much like a cathedral was pretty normal.

But nowadays, they're very modern productions happening with live streaming and cameras and recording.

And even this morning while I was getting dressed, my friend is now at a church in Texas, and I love his pastor.

And so this morning while I was getting dressed, I was listening to his pastor's sermon from yesterday, and I can do that because of the technology that that church has invested in to do that.

So yeah, it's a different world, but it feels normal to me.

Yeah, I guess it's a little different over there.

Yeah, whenever we internally talk about the church market, it's very US centric.

And some of the budgets I've seen going around with that is huge compared to churches over here can't fund 5,000 pounds to do a roof repair or something like that.

So it's a very different world.

So for Europeans, the church market is, you wouldn't, you know, you would talk about cathedrals, you would talk about buildings like that over here, right? In America, churches are probably the biggest source of production and what goes on.

Do you want to give a bit of scale of what these are? Because they're full on shows and production value, aren't they?

Yeah, and there's some people that would debate like the philosophy of that and how far is too far on that and everything.

And what I would say is, you know, a church is hosting an event and a lot of our churches are having, you know, two services on Sunday.

Some of the larger churches have gone to a Saturday service.

Some people like to go on Saturday.

And so if you think about it, they're having at least 52 shows a year, 104 maybe.

156 maybe, where they're having an hour, hour and a half, you know, a live band.

Some of these bands, the volunteers, 10, 12 people, and that live band's doing a 30-minute set.

And then somebody's coming up and giving a keynote address, so to speak, like a TED Talk, you know, sermon.

And so, yeah, you know, 100 years ago, a church was a piano and an organ and just a really echoey room, much like a cathedral was pretty normal.

But nowadays, they're very modern productions happening with live streaming and cameras and recording.

And even this morning while I was getting dressed, my friend is now at a church in Texas, and I love his pastor.

And so this morning while I was getting dressed, I was listening to his pastor's sermon from yesterday, and I can do that because of the technology that that church has invested in to do that.

So yeah, it's a different world, but it feels normal to me.

Yeah, I guess it's a little different over there.

Yeah, whenever we internally talk about the church market, it's very US centric.

And some of the budgets I've seen going around with that is huge compared to churches over here can't fund 5,000 pounds to do a roof repair or something like that.

So it's a very different world.