Jun 12, 2026 · 48 min · 12 segments
"Opening a jiu jitsu academy is a gamble." Students come, students go, and you never know what's going to happen — at least, that's the story a lot of academy owners tell themselves. But if a skilled…
You don't know when students are going to come in.
You don't know when they're going to leave.
You don't know what's going to happen.
X, Y, Z things.
And so I take that person, having been a gym owner and having gone through this experience myself, I take that person and I think, okay, well...
I can use myself as an example.
If I was to walk into this person's gym today and do a very objective overview by the numbers of what's going on, diagnose a problem, come up with solutions, could I find a bunch of things? And could I be running a more successful gym by tomorrow and a week from now and a month from now and start seeing consistent growth? And in my mind, the answer is 100% yes.
But take me out of the equation.
Let's pop in Let's pop in, you know, the gym owner goat, right? I love him.
I hate him.
Alex Ramosi.
How long does it take before it becomes a million dollar Academy? Or is there any percent of doubt? Or is there any percent other than a hundred percent that he's going to grow that and make it a better business while still maintaining the integrity of the jujitsu, right? That's an important thing because I know a lot of Academy owners who are teach great jujitsu and run their academy like a business and they don't sell belts.
They don't sell stripes.
They don't McDojo up their shit.
They don't do it.
And I know lots of people, academy owners, met with, talked with, whatever, who are like, well, I don't really want to lean into the business side that hard because I feel like it's going to water down the jujitsu side.
And it doesn't have to.
I think everybody sees strip mall martial arts and karate and TDK and whatever the thing is as that's what you're just going to become if I business this thing too hard.
You don't have to give up the integrity of the training and sell belts in order to run a successful business.
And it's not random.
It's not a gamble.
So I think we've already established that, hey, if an incredibly successful entrepreneur could come in and run this thing more profitably and grow it, then you can.
Then it's really, you're at a skill deficit.
You don't know when students are going to come in.
You don't know when they're going to leave.
You don't know what's going to happen.
X, Y, Z things.
And so I take that person, having been a gym owner and having gone through this experience myself, I take that person and I think, okay, well...
I can use myself as an example.
If I was to walk into this person's gym today and do a very objective overview by the numbers of what's going on, diagnose a problem, come up with solutions, could I find a bunch of things? And could I be running a more successful gym by tomorrow and a week from now and a month from now and start seeing consistent growth? And in my mind, the answer is 100% yes.
But take me out of the equation.
Let's pop in Let's pop in, you know, the gym owner goat, right? I love him.
I hate him.
Alex Ramosi.
How long does it take before it becomes a million dollar Academy? Or is there any percent of doubt? Or is there any percent other than a hundred percent that he's going to grow that and make it a better business while still maintaining the integrity of the jujitsu, right? That's an important thing because I know a lot of Academy owners who are teach great jujitsu and run their academy like a business and they don't sell belts.
They don't sell stripes.
They don't McDojo up their shit.
They don't do it.
And I know lots of people, academy owners, met with, talked with, whatever, who are like, well, I don't really want to lean into the business side that hard because I feel like it's going to water down the jujitsu side.
And it doesn't have to.
I think everybody sees strip mall martial arts and karate and TDK and whatever the thing is as that's what you're just going to become if I business this thing too hard.
You don't have to give up the integrity of the training and sell belts in order to run a successful business.
And it's not random.
It's not a gamble.
So I think we've already established that, hey, if an incredibly successful entrepreneur could come in and run this thing more profitably and grow it, then you can.
Then it's really, you're at a skill deficit.
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