The Builders Ladder: Business Growth Strategies for Residential Construction Businesses
Aug 18, 2026 · 39 min · 12 segments
Elly from Gordon Digital explains that residential builders actively burn their marketing budgets by treating ads as a short-term fix. Many builders try to run their own marketing by randomly boosting…
Elly SmithGuest
Marti AmosHost
And it will happen, but you have a much longer feedback loop and you can't then improve your messaging, improve your offer, improve all this other stuff like you can when there's dollars on the line with paid.
It doesn't stack up enough, whereas... tying it in with the likes of meta where you can get in front of a much wider audience and really with the right messaging, start to build some brand equity in front of people that are, they may not be actively buying in that very moment, but they very well might be in the next short term.
Then that's going to give you more opportunity now versus, you know, in a few months time.
So what do you say to the people that say, uh, my buyer, whatever, whoever they are, um, isn't on Facebook.
I mean, believe it or not, most people, the question I normally get is no one's on Facebook anymore.
And I can tell you that there's still a hell of a lot of an audience and majority of people that are actually in that key buying age at the moment are actually still on Facebook.
I think it's also to your point around like, you know, none of these are going to work in isolation.
You know, like if I look on search, I'm going to back that up by doing a direct search to your website.
I'm going to start noticing you around town at the local sports club, sponsorships here or there or wherever, whereas previously they're not going to work.
It's that principle of the 7-11-4 framework, seven hours of consumption, 11 touch points across four different mediums to build that omnipresence that is required to basically own the market and be the local celebrity a little bit more.
And it will happen, but you have a much longer feedback loop and you can't then improve your messaging, improve your offer, improve all this other stuff like you can when there's dollars on the line with paid.
It doesn't stack up enough, whereas... tying it in with the likes of meta where you can get in front of a much wider audience and really with the right messaging, start to build some brand equity in front of people that are, they may not be actively buying in that very moment, but they very well might be in the next short term.
Then that's going to give you more opportunity now versus, you know, in a few months time.
So what do you say to the people that say, uh, my buyer, whatever, whoever they are, um, isn't on Facebook.
I mean, believe it or not, most people, the question I normally get is no one's on Facebook anymore.
And I can tell you that there's still a hell of a lot of an audience and majority of people that are actually in that key buying age at the moment are actually still on Facebook.
I think it's also to your point around like, you know, none of these are going to work in isolation.
You know, like if I look on search, I'm going to back that up by doing a direct search to your website.
I'm going to start noticing you around town at the local sports club, sponsorships here or there or wherever, whereas previously they're not going to work.
It's that principle of the 7-11-4 framework, seven hours of consumption, 11 touch points across four different mediums to build that omnipresence that is required to basically own the market and be the local celebrity a little bit more.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
