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Elly Smith

Elly Smith

Aug 18, 2026

16:10
Like what do you normally recommend?
16:13
not kind of split like that if that makes sense it's more about what um I guess what you're trying or where does your brand credibility stand when you start to invest in marketing? So if you have no equity at all, we're going to have to work a little harder to build that.
16:35
And so, you know, it also comes down to what's realistic from an investment perspective.
16:40
A $2 million revenue, right, as a builder is very different to $30 million.
16:48
So what's realistic for you to invest in today versus then are two different things.
16:53
And so if we're just starting out in marketing, budgets are probably a little tighter because we're only turning over maybe two to five mil a year.
17:04
We want to start building a pipeline.

8 MINS LATER

24:53
So, you know, how do I start ranking on A-I-S-E-O, like A-E-O? Yeah.

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