#599: How Becca Holland Grew 1.2 Million Followers (And What's Changing on Social Media Right Now)

Becca Holland returns to The Brian Keane Podcast to talk about reaching 1.2 million Instagram followers, why she pulled back from visibility after rapid growth, and what she sees changing on social media. Brian and Becca discuss nervous system regulation, fear of judgement, finding your voice on camera, listening to your audience and building a business beyond one social platform. They also explore recurring revenue, boundaries around family life, dating and the effect of AI on how we think and create. Becca is a health coach and the founder of Health with Holland. She holds an MSc in Health Education and a BSc in Physical Education. CHAPTERS 00:00 Welcome back and the plan for this conversation 00:40 Nervous system regulation and business growth 02:36 Why Becca began to hide after rapid growth 06:19 Warning signs and old coping patterns 12:34 Choosing opportunities and trusting intuition 15:09 Social media growth and what is changing 17:19 Talking-to-camera videos and storytelling 20:51 Finding your authentic voice 25:20 Fear of judgement when posting 33:04 Exercise, flow and evening routines 35:21 Where Becca starts with regulation 39:41 Responding to changing audience needs 42:05 Using audience feedback to test an offer 44:51 Personal brands, privacy and family boundaries 50:21 Building a business beyond one platform 55:33 Recurring revenue and a business floor 57:53 One clear offer and client retention 1:00:11 Ads, offers and the customer journey 1:05:56 Speed dating and communication 1:11:32 Algorithms and reinvention 1:14:15 AI, critical thinking and your own voice 1:22:35 Closing thoughts and where to find Becca WORK WITH BRIAN The Circle — group business coaching: https://briankeane.com/mastermind/ 1:1 Business Mentorship: https://briankeane.com/mentorship/ CONNECT WITH BECCA Instagram: https://www.instagram.com/healthwithholland/ YouTube: https://www.youtube.com/channel/UCb6mzhgXWaXLAymB4irF6\_A Health with Holland Podcast: https://healthwithholland.com/podcast/ Rebalance Membership: https://healthwithholland.com/r\_membershp\_/ Website: https://healthwithholland.com/ BRIAN AND BECCA'S PREVIOUS CONVERSATIONS #442 — Hormone balancing, weight loss and cortisol (17 July 2023): https://podcasts.apple.com/gb/podcast/442-health-coach-rebecca-holland-on-hormone-balancing/id1153346936?i=1000621350724 #520 — Hormones, weight loss, old patterns and stress signals (20 January 2025): https://www.goloudnow.com/podcasts/build-without-breaking-with-brian-keane-679/520-health-coach-rebecca-holland-on-why-your-hormones-are-the-key-to-weight-loss-unlearning-old-patterns-and-recognising-your-stress-signals-507704