This is the only email course you will need and the bonus is it's all free (get the full deep dive)

We're doing a free email course in one live, because your email list is the only audience you actually OWN: no algorithm, no gatekeeper, no pay-to-reach. The crazy part is almost nobody teaches bloggers how to do it well. This live “email deep dive” argues that an email list is the most valuable asset creators can build because social followers are “rented” and algorithms gate access, while email lets you reach people directly. The hosts address common objections that email feels spammy and outline three main struggles: not knowing what to send or how it drives traffic/income, inconsistency, and starting with an empty list. We recommend relationship-first lead magnets (mini email courses/challenges) over tired PDFs, using landing pages instead of embedded forms, and avoiding aggressive pop-ups. We also compare platforms (Flodesk, ConvertKit, Mailchimp, MailerLite), explain workflows vs one-off broadcasts, and cover subject lines, conversational writing, single CTAs, replies, segmenting by interest, list purging, and basic GDPR/spam compliance requirements Don't have a list? You'll know exactly how to start one by the end. WHAT WE GET INTO: → Why email beats every follower count (owned + algorithm-proof) → Choosing an email service provider (what actually matters for beginners) → The lead magnet that gets people to sign up + how to grow your list → Turning a blog post into an email + subject lines that get opens → How to write & structure emails people actually read (+ the welcome sequence) → Email best practices AND what NOT to do → Segmenting: giving people exactly what they want from you → Using email to drive traffic to your blog (especially for Q4) → LIVE: drop your freebie idea or a subject line and we'll fix it 👇 What's your email status? Drop it — no shame, we'll meet you there. TIMESTAMPS 00:00 Why Email Still Wins 01:04 Email Deep Dive Roadmap 02:01 Poll and Audience Mindset 02:41 Email Feels Spammy 05:36 Chat Reactions and Fears 10:28 Three Common Email Problems 11:59 Lead Magnets That Work Now 14:31 Newsletter Is Relationship 16:25 Signup Pages and Popups 19:04 Promoting Your Lead Magnet 21:27 Stop Selling in Onboarding 25:28 Quality Subscribers Over Volume 29:42 Quick Q and Lead Magnet Fit 31:01 Lead Magnets Basics 31:08 Reviving Old Subscribers 31:40 Simple Signup Strategy 33:42 Platforms to Use 40:12 Landing Pages Workflows 46:50 Avoid WordPress Automation 49:50 Turning Viral Traffic 54:01 Plan Newsletter Cadence 56:26 Subject Lines That Work 59:26 Write Like a Human 01:06:40 Segmentation Overview 01:08:33 Interest Based Segments 01:10:26 Click Tracking Tags 01:11:32 Segment Email Cadence 01:14:11 Start Segmenting Today 01:16:35 Purge Unengaged Subscribers 01:18:42 Challenge Titles And Hooks 01:22:13 Low Pressure Story Emails 01:25:01 Martha Stewart Show Dont Tell 01:30:37 Email Dos And Donts 01:32:59 GDPR And Compliance Basics 01:40:12 Choosing An Email Platform 01:42:43 Final Wrap And Next Steps 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd\_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: \- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards \- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub\_confirmation=1