#231: YouTube Masterclass for B2B Businesses (2026)

I love that, and I think because it is an untapped opportunity in B2B like you've seen, I mean, not just for yourself as a business opportunity, but for so many of our listeners who are often in-house in B2B companies and they're looking for channels to try and get some new eyeballs or some eye- like some more eyeballs of where their ICP are hanging out, and YouTube is becoming that platform, I think, more and more for a lot of businesses.

And in B2B, maybe the bar for the quality of what you need to do is a little bit lower than in B2C as well.

Uh, something we can get into, but just to get a bit more into your origin story, Shamu, I, I believe that you started, uh, out by sending a whole lot of YouTube or free YouTube scripts to people that you wanted to work with for, like, a year straight.

I- is that right? Is that something that you did?

Yeah, it was an absolute grind.

Like, when I was starting out and I, I transitioned from, like, being a video editor to running my own agency, um, I was still doing most of the work, but I package it as like an all-around agency service.

But of course, I had no...

I, I had some results, but, like, not much, so I just had to put down my head and just, like, uh, focusing on, on providing value to, to people.

And the easiest way I, I could, I could do that is by writing scripts, uh, for, for people, like completely upfront, um, just looking at someone, are they my actual ideal clients? And if they are, then, you know, I would just put in an hour to write like the perfect YouTube script for them based on their content and just send it out to them and offer to, you know, produce that video and, and then have them upload it.

That was like my, um, sort of, um, Alex Hormozi style, uh, sort of offer, uh, that they would be stupid, uh, saying no to, and it worked.

Like, it-- that's how I, I landed Sam.

Um, that's how I landed a bunch of my initial clients at the beginning, and it really got me started to, like, get those first couple of results, bigger case studies, um, bigger names in the space.

And obviously, after a certain point, I...

It, it just didn't make sense 'cause I was, I, I had like, um, you know, decent case studies and, and just overall name for myself, so it made a lot more sense to transition to focusing on content, focusing on other marketing channels.

But like at the beginning, d- during that like, yeah, one year or so, I, I think it was e- even a bit more, like, yeah, I, I sent a lot of free scripts.

Um, that, that was very valuable for me and it, and it definitely got me started.

I like that, and that is a, a piece from Alex Hormozi that I do think is good advice for a lot of companies starting out and don't have those case studies or testimonials, or you really want them from a specific ICP.

You know, how can you frame your offer in a way that they would feel stupid if they said no to it? And, um, you and, you know, you do some scripting work for us too, um, not for these main episodes, but for other more discreet pieces that we do, and you do a fantastic job, and I think people genuinely would feel stupid saying no to it.

So I can see why that worked [chuckles] really well for you.

Um, moving back to YouTube, why YouTube, should marketers really invest in YouTube? I think a lot of people who are listening are, are probably quite bought into LinkedIn, and we speak to a lot of marketers who are on LinkedIn, who wanna push more into LinkedIn and, you know, do thought leadership ad work there and, and that's fantastic.

I've seen you argue that LinkedIn is starting to get a bit overcrowded, and we have seen that it is getting busier and busier as a channel.

But short form text and probably now almost even, like, generic images are just completely flooding our feed.

I think you call it AI slop.

You call it out as an issue in a lot of your posts.

Do you feel like that's a lot of what we're seeing in LinkedIn, and, and what position does YouTube play there? Do you think it's a, a new channel that people should look at as a complementary?