Jun 26, 2026 · 1 hr 45 min · 16 segments
6 Questions to Ask on a Discovery Call (FREE download) https://the505podcast.beehiiv.com/products/6questions What’s up Rock Nation! Today…
Zachary GuyGuest
Brayden FigueroaHost
Kostas GarciaHost
Feel free to tell me to fuck off, but can you share how much you actually spent and invested in that New Balance spec? Because I think a lot of people-

So the biggest thing for us that when we were creating that, uh, commercial was that we were like, "Okay, what money do we have now? What jobs do we have coming in? What can we afford?" And we're like, "Okay, we kinda want this to be a stable piece," so we're like, "$10,000 Canadian.

Um, and then we're, the biggest thing that you have to look at is art and location.

That's the biggest thing in Sophia's work, is all her production design, all her locations are spot on.

And then also just working with a lot of people that just exactly know what we're doing.


Art started q- adding up, so by the end of it we paid 14,000, but it was absolutely worth it.

That's like, I've been spoiled and then I've been spoi- spoiled with dolly grips.

But the biggest thing, actually I learned this on a job recently, is, um, that yes, it's great to bring in a dolly, a Chapman, or a Primo, whatever the hell you want into any space, but if it doesn't make sense, don't do it.

Feel free to tell me to fuck off, but can you share how much you actually spent and invested in that New Balance spec? Because I think a lot of people-

So the biggest thing for us that when we were creating that, uh, commercial was that we were like, "Okay, what money do we have now? What jobs do we have coming in? What can we afford?" And we're like, "Okay, we kinda want this to be a stable piece," so we're like, "$10,000 Canadian.

Um, and then we're, the biggest thing that you have to look at is art and location.

That's the biggest thing in Sophia's work, is all her production design, all her locations are spot on.

And then also just working with a lot of people that just exactly know what we're doing.


Art started q- adding up, so by the end of it we paid 14,000, but it was absolutely worth it.

That's like, I've been spoiled and then I've been spoi- spoiled with dolly grips.

But the biggest thing, actually I learned this on a job recently, is, um, that yes, it's great to bring in a dolly, a Chapman, or a Primo, whatever the hell you want into any space, but if it doesn't make sense, don't do it.
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