Ep. 135 - Razieme Iborra and The Making of a Western Creative Director
Sep 9, 2026 · 1 hr 25 min · 19 segments
- Speakers
- Raejeanne IborraGuest
Katie SchrockHost
Sep 9, 2026 · 1 hr 25 min · 19 segments
Katie SchrockHost
Well, your Western roots are obviously prevalent in, in a lot that you do, like even the way you've curated your house.
And, and I was gonna say with all of that, like you have this opportunity to, I don't know, like play within these different fields of like Western and main culture, and we talk a lot on the podcast.
We did a whole episode about a year and a half ago, two years ago, about how the Yellowstone effect hits.
You know, we talked about with Alan Montgomery, with the Rang- the VP of Western Wear for Wrangler.
Do you feel like that gives you an opportunity to pitch Western to mainstream corporate culture or different mainstream brands that maybe you wouldn't have been able to like five years ago?
Um, I think a lot of it is, is again understanding, like my own life so much occupies like th- this space, right? As like I, I go to rodeos.
Well, your Western roots are obviously prevalent in, in a lot that you do, like even the way you've curated your house.
And, and I was gonna say with all of that, like you have this opportunity to, I don't know, like play within these different fields of like Western and main culture, and we talk a lot on the podcast.
We did a whole episode about a year and a half ago, two years ago, about how the Yellowstone effect hits.
You know, we talked about with Alan Montgomery, with the Rang- the VP of Western Wear for Wrangler.
Do you feel like that gives you an opportunity to pitch Western to mainstream corporate culture or different mainstream brands that maybe you wouldn't have been able to like five years ago?
Um, I think a lot of it is, is again understanding, like my own life so much occupies like th- this space, right? As like I, I go to rodeos.
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