Oct 8, 2026 · 44 min · 10 segments
Healthy eating shouldn’t feel like a punishment. So why does it so often feel like one? Dan Posner hits the road with Jason and Meradith Christensen, co-founders of Blue Unicorn, to talk about…
So you can pick who answers which part of this, but let's have one of you answer each part.
As you've gone through this, one of you pick something that has gone easier and better than you thought it would.
and one of you take the opposite and be vulnerable be real right entrepreneurial and entrepreneurs listening to this we all have hard times what's been harder than you thought it would be what's the biggest challenge you've had as you've been coming up and building this brand so you get to rock paper scissors shoot a
about the first part I think honestly doing things on like a grassroots level, we've done a lot of farmers markets where we have samples, we have free samples for people to come try the bars and this has been so fun because We are both major foodies.
And to see people try it and like literally light up like they love it and be like, I was not, I mean, if we had a dollar for every time we heard, I was not expecting this.
And the people, honestly, just being able to connect with the people at markets and different events has been so awesome.
Like, it's just been the most fun to be able to build those relationships, too.
And if I can add, I read the reviews that come in online every day, and I get to wake up every morning, I read...
these it's and it's so cool like it's so cool like this morning i read a review from from somebody who said that you know just mentioned how it's very their favorite protein bar but she said this has been this i this bar has has been really key to me losing 50 pounds and and so when you're like contributing in a positive way and making people's lives better it's like quality of life what's more rewarding you know than that so
Yeah, we're pretty geeky because we will literally lay in bed at night and read reviews.
So you can pick who answers which part of this, but let's have one of you answer each part.
As you've gone through this, one of you pick something that has gone easier and better than you thought it would.
and one of you take the opposite and be vulnerable be real right entrepreneurial and entrepreneurs listening to this we all have hard times what's been harder than you thought it would be what's the biggest challenge you've had as you've been coming up and building this brand so you get to rock paper scissors shoot a
about the first part I think honestly doing things on like a grassroots level, we've done a lot of farmers markets where we have samples, we have free samples for people to come try the bars and this has been so fun because We are both major foodies.
And to see people try it and like literally light up like they love it and be like, I was not, I mean, if we had a dollar for every time we heard, I was not expecting this.
And the people, honestly, just being able to connect with the people at markets and different events has been so awesome.
Like, it's just been the most fun to be able to build those relationships, too.
And if I can add, I read the reviews that come in online every day, and I get to wake up every morning, I read...
these it's and it's so cool like it's so cool like this morning i read a review from from somebody who said that you know just mentioned how it's very their favorite protein bar but she said this has been this i this bar has has been really key to me losing 50 pounds and and so when you're like contributing in a positive way and making people's lives better it's like quality of life what's more rewarding you know than that so
Yeah, we're pretty geeky because we will literally lay in bed at night and read reviews.
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