Tell me the story.

Okay, so when we started kind of brainstorming logos and kind of mascots, you know, The first thing we were presented with were sort of like these hyper-masculine, like, ripped unicorns.

That's what I remember.

Do you remember that? They were like super-muscly blue unicorns.

Like protein? Yeah, like that whole world.

And we were like, ah, this doesn't feel exactly right.

And as the conversation went on, we started exploring...

How do you do it professionally? How does that work?