Aug 12, 2026 · 24 min · 12 segments
Send us Fan Mail **Kevin in conversation with Tracey Ryan, founder of Doctrine Skincare.** Tracey shares the story behind Doctrine, an Irish…
Tracey RyanGuestKevin ByrneHostSo like how much does the supply chain in- influence what ultimately goes into the product?

One of the things we have to consider is, as a small company, do we have the minimum order quantities for the ingredients that we want? We won't always have the minimum order quantities.

We have to pick something that we can, you know, that we're able to buy in, that we're able to access.

A lot of the very big ingredient suppliers don't want to deal with smaller companies or smaller contract manufacturers.

So you have to make sure the ingredients you're picking, you can actually access them.

Um, you have to make sure the ingredients you're picking are right for the different markets you're launching in.

I feel like we're always freaking out about something, and it always has an impact on, and it has an impact on when our primary packaging arrives, uh, what happens to our containers or, you know, then suddenly you can get something out of the blue, like a storm in Ireland that shuts down your, your printing f- um, uh, contractor.

So yeah, there's, there's always something, and I suppose you just have to learn to go with it.

Um, I always say that to my co-founders and to other companies I consult with, that we really have to plan in flexibility because there's no point in locking in a launch for a certain date and building everything around that and then being let down at the last minute.
So like how much does the supply chain in- influence what ultimately goes into the product?

One of the things we have to consider is, as a small company, do we have the minimum order quantities for the ingredients that we want? We won't always have the minimum order quantities.

We have to pick something that we can, you know, that we're able to buy in, that we're able to access.

A lot of the very big ingredient suppliers don't want to deal with smaller companies or smaller contract manufacturers.

So you have to make sure the ingredients you're picking, you can actually access them.

Um, you have to make sure the ingredients you're picking are right for the different markets you're launching in.

I feel like we're always freaking out about something, and it always has an impact on, and it has an impact on when our primary packaging arrives, uh, what happens to our containers or, you know, then suddenly you can get something out of the blue, like a storm in Ireland that shuts down your, your printing f- um, uh, contractor.

So yeah, there's, there's always something, and I suppose you just have to learn to go with it.

Um, I always say that to my co-founders and to other companies I consult with, that we really have to plan in flexibility because there's no point in locking in a launch for a certain date and building everything around that and then being let down at the last minute.
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